Whether you’re not a fan of the way Amazon treats workers like robots, exploits people and the planet, aggressively avoids taxes in the U.S and globally, or their drive to dominate literally every market on the planet, here are the best sustainable Amazon alternatives.
And now that Target announced its rollback of diversity initiatives, you might also be looking for alternatives to Target too.
This guide contains eco and ethical alternatives for just about anything you can find on Amazon or Target.
I literally went through the menu on Amazon to try to find swaps for absolutely every category that Amazon and Target have. Which as you probably already know… is a lot.
In this guide you’ll find better businesses to support for:
- Everyday Essentials
- Clothing & Home Goods
- Books
- Audible
- Goodreads (yup, Amazon owns that too.)
- Food & Grocery
- Handmade
- Amazon Music
- Prime Video
- Technology
- Beauty & Health
- Outdoors & Sports
- Pets
- Garden Tools
- Toys, Kids, & Baby
- Automotive & Industrial (told you we were covering everything!)
Note that this guide includes partners and affiliates. As always, all brands meet rigorous standards for sustainability and are brands we love — and that we think you’ll love too.
Everyday Essentials
While Amazon may sell some low waste products, there is no vetting process ensuring that what you’re purchasing was actually made in an environmentally responsible way. There’s a lot of sub-par and copy-cat products to sort through. These retailers, however, take that leg work out for you — plus they are all small businesses that are more holistically conscious of their entire supply chain (including packaging and shipping) and are all members of 1% for the Planet, donating one percent of revenue to environmental organizations.
1. EarthHero
Use code CONSCIOUSLIFE for 10% off your order!
Zero waste superstore EarthHero is a fantastic sustainable alternative to Amazon. Enjoy the convenience of shopping for plenty of categories of products like Amazon — from home + kitchen and audio + tech to beauty + care and baby + kids and even pets — but with the assurance that everything you see is vetted for quality and responsibility.
2. EcoRoots
EcoRoots is an amazing plastic-free mecca for finding everyday eco-friendly products. Discover vegan, low-waste, and non-toxic products for the kitchen and bathroom — from cleaning products and reusable coffee filters to skincare sets and safety razors — all in one colorful, aesthetically pleasing online shop!
3. Green Eco Dream
Making low waste living super simple and more affordable, Green Eco Dream is an online zero waste store with a wide range of eco kitchen, personal care, laundry, and travel products. Check out their Bundle & Save packages and Subscribe & Save options for lower prices on your eco-conscious swaps.
Use code CONSCIOUS10 for 10% off
Clothing & Home
When it comes to exploitation in the fashion industry, Amazon is among the very worst offenders. The company came under fire for offering clothes made from dozens of Bangladeshi factories that other retailers said were too dangerous or that were even blacklisted for how dangerous their working conditions were. These are factories that even big fast fashion brands don’t use.
Here are conscious retailers and marketplaces that consider ethics and sustainability in the brands they choose to offer.
4. Made Trade
A conscious shopper and design-lover’s dream, Made Trade is dedicated to offering the very best when it comes to ethically sourced, sustainably-made goods. You can find exceptionally designed and responsibly-made home goods, clothing, accessories, gifts, and more at this woman-owned, family-run, and Carbon Neutral Certified company!
5. VivaTerra
VivaTerra is a women-led and WOC-owned retailer with a vast selection of sustainable home goods, from seasonal decor and garden accessories to furniture and home accents. Find plenty of color and nature-inspired designs made from materials like recycled glass and reclaimed wood at this green lifestyle store.
6. ourCommonplace
ourCommonplace is a WOC-owned eco and ethical marketplace with fashion, beauty & wellness, and home products for a mindful and non-toxic lifestyle. You can see what values each product or brand has by looking for badges like BIPOC-owned, Cruelty-Free, Ethical, Sustainable, Toxic Free and Cruelty-Free.
Use code CONSCIOUS10 for 10% off
Books & Entertainment
Amazon currently has about half of the physical book market and at least 75% of eBooks. This level of control over the market has long had much of the book industry concerned.
In fact, the leading publishing industry professional organizations wrote to the US House of Representatives Antitrust Subcommittee warning of Amazon’s “extraordinary leverage over their competitors, suppliers, customers, the government, and the public”.
And, they also pointed out Amazon’s unethical practices of “systematic below-cost pricing of books to squash competition in the book selling industry as a whole.”
Some better solutions? Well, there’s always your local library where you can get books for free.
If a book isn’t at your library or if you’d like to own a particular book, though, try to support small businesses and independent bookstores!
You can do this by physically visiting your local bookstore, or, if you’d like to browse online, check out these options:
7. Bookshop (US, UK, Spain)
My personal favorite place to find books is Bookshop.org. You can pick an independent bookstore to support and then all of your purchases through Bookshop help raise money for that store! To pick out a store, you can find a local shop, Black-owned bookstore in your state, or other diverse-owned bookstore.
8. Better World Books (Global)
For a better way to buy used books, check out Better World Books, a certified B Corporation that values people and planet — and not just profit. The company has a Book for Book project, which donates 1 book for every book sold, a Grant Project where they fund nonprofits and libraries, and a number of other initiatives.
9. Hive Books (UK)
UK-based Hive books has a similar model to Bookshop where they support independent bookstores with each sale. Hive sends 10-25% of physical book sales and 8% of eBook sales to bookstores. You can also find entertainment products like DVDs, CDs, and Vinyls as well as gifts like stationary and puzzles on Hive.
Audible (Audiobooks)
Amazon owns an even larger share of the audiobook market than they do of physical books and eBooks — they control an estimated 90% of the market. Support independent bookstores and small businesses instead!
10. Libro.fm
Just like Bookshop and Hive, Libro.fm enables you to support independent bookstores with each book purchase, but in this case, it’s for audiobooks! You can either buy audiobooks à la carte or through a monthly subscription. The membership is $14.99/month for 1 audiobook per month, plus 30% off any additional books!
Goodreads
Did you know that Amazon owns Goodreads? Ugh! Amazon makes it really difficult to avoid them completely, but there is, thankfully, a more ethical alternative to Amazon owned Goodreads.
11. The Storygraph
Storygraph is a Black woman-owned company with a site and app that operates similarly to Goodreads. What I love about Storygraph, though, is that their book suggestions and reading challenges are intentionally diverse, you can review books down to the quarter of a star, and readers can enter in content/trigger warnings for books.
Food & Grocery
Between Amazon Fresh locations and buying out Whole Foods, Amazon is actively working to get a slice of the grocery pie too. But, competitors like Wal-Mart are certainly not better when it comes to worker rights or traceability of their supply chains.
Some better alternatives?
- Finding local farmers’ markets and growing some of your own food in a garden
- Signing up for a CSA (community supported agriculture)
- Supporting small independent grocery stores (here’s a huge guide to zero waste stores by U.S. State!)
If you’d like to still shop online, here are some sustainable grocery store alternatives to Amazon and other big-box stores.
12. Thrive Market
Thrive Market is essentially an online version of Whole Foods, except more affordable. The brand has natural foods, beverages, supplements, and even cleaning supplies that are shoppable by value: organic, gluten-free, vegan, kosher, dairy-free, among many others. *At the time of publishing, Thrive does not have fresh produce or much refrigerated goods.
13. Imperfect Foods
To fill in the gaps that Thrive Market leaves, head over to Imperfect Foods. You can get produce, meat, plant-based alternatives, dairy, and more delivered to your door. Originally founded to prevent “ugly” looking produce from heading to the landfill, Imperfect works to reduce waste and improve the system along the way.
Handmade
Amazon Handmade is essentially their response to Etsy. While all third-party platforms offer their pros and cons for independent sellers, Amazon treats brands like commodities, making it particularly difficult for small makers to compete with large companies.
If you want to shop handmade, boutiques, maker markets, and farmers’ markets may be great places to find goods made locally.
Or for online options, a great way to support independent makers is by shopping through their sites directly! If you’d like to shop with a bit more convenience, here are some more sustainable alternatives to Amazon.
14. Uncommon Goods
Uncommon Goods is a fantastic place to shop for thoughtfully-made unique gifts! You can sort by gift recipient or occasion and find plenty of ideas that you won’t see anywhere else. (Literally… many of the products have an “Only on Uncommon Goods” seal!) And, below each product, you can learn more about the maker of the product.
15. Etsy
Etsy is the original handmade marketplace and probably has the widest variety of products! You do have to watch out a bit for some mass produced products making their way in there, but there are a TON of incredible independent makers and small businesses to be discovered there. Etsy also offsets the carbon emissions of all shipments.
Amazon Music
Streaming services have taken over how we consume music. But this shift has had mixed impacts on artists, hurting smaller independent artists the most.
Below are a couple of sites offering more artist-friendly models. These site do have a more limited selection than places like Amazon Music or Spotify, but I hope to see them expand and also encourage a shift for the industry as a whole.
16. Resonate
Resonate is blending the streaming and owning approaches of listening to music with their “stream to own” model. Essentially, Resonate splits up the cost of a piece of a digital piece of music into 9 plays. And, Resonate is a co-op, inviting in musicians, listeners, and workers to make decisions about how the company runs.
17. Bandcamp
For an even more direct way to support artists, check out Basecamp. The company is transparent about their “fair trade music policy“, where they explain that 80-85% of the money fans pay goes directly to the labels or artists — a far larger chunk than any streaming platform.
Prime Video
Ethical Consumer did a rating of many streaming services, and unsurprisingly, Amazon’s Prime Video was at the very bottom with a score of 0.
While none of the video streaming options are stand-out in terms of their responsibility, there are some better options than Amazon. For instance, though Apple is far from an ethical company, Apple TV+ makes use of the company’s data centers that are powered by 83% renewable energy. (By comparison, Amazon sources just 17% renewable energy.)
Check out Ethical Consumer’s Guide for More
Alternatively, you can check out streaming services for indie films. Some highlights are Docsville for documentaries and IndieFlix for contemporary selections.
Kanopy is a streaming service that’s free with your local public library or your university. So, it’s worth checking if you can get acess to this streaming platform!
Technology
From mining to labor issues in the supply chain, the tech industry is far from sustainable. Shopping for used tech, though, can be a bit of a gamble sometimes. These marketplaces are working to remove that barrier with certified pre-owned options.
18. Gazelle
With Gazelle, individuals can send in used tech for cash and shop for used tech with the peace of mind knowing that Gazelle has vetted each and every product being sold on their marketplace. Right now, you can find Macbooks, iPads, iPhones, Samsung Galaxy phones, Google phones, and other cellphones in Fair, Good, or Excellent condition.
19. Decluttr
With Decluttr, you can shop “Decluttr Certified Refurbished” tech products like phones, laptops, smart watches, tablets, e-readers, video game consoles, and more. Each purchase comes with free tracked shipping, a 12-month warranty and 14-day return policy so that you can shop secondhand tech with confidence.
20. Back Market
On a mission to “restore trust and desire for refurbished devices”, Back Market sells like-new devices at secondhand prices. Each and every device is inspected and restored by experts, and comes with a totally transparent look into the device’s quality. Plus, Back Market has a 30-day return policy, 1 year warranty, and customer care team to address any disputes.
Beauty & Health
21. Credo
Credo is a clean beauty mecca with physical brick and mortar stores and an online shop. Find a wide variety of skincare, makeup, hair, fragrance, and bath & body care products all meeting the “Credo Clean Standard“.
22. BLK+GRN
This all-natural beauty marketplace sells beauty, haircare, supplements & superfoods, menstrual care essentials, and mom + baby care products, all from Black artisans. All products are free of the “Toxic 20” and go through an in-depth review process.
23. Detox Market
Detox Market is another clean beauty marketplace with high standards and a number of “banned” ingredients. The retailer also has a Natural Wellness collection with supplements, teas, powers, and aromatherapy for the brain, belly, and body.
Outdoors & Sports
24. Patagonia
Patagonia is a leader in sustainable outdoor gear and activewear with apparel and supplies for getting active and getting outdoors. The brand has social and environmental responsibility embedded into their mission, using recycled and organic materials, sourcing renewable energy, participating in the Fair Trade Program and tracing their supply chain, and repairing thousands of their garments and reselling them through Worn Wear.
25. REI
REI is a co-op marketplace for an outdoor lifestyle. With their member owned co-op structure, REI is able to “focus on shared values, not share value”. By putting purpose above profits, REI is able to invest in a variety of commitments like the circular economy, social equity, and fighting the climate crisis.
Toys, Kids, Baby
In addition to retailers like EarthHero and Made Trade (both mentioned at the top of this guide), here are a few places to find eco-friendly baby & kids products.
26. The Tot
The Tot makes shopping for safe products for little ones as simple as possible. All products sold by this retailer must go through the “Tot Test”, a vetting process of thorough research and testing. The Tot sells baby and kids’ apparel, toys, gear, bedding, furniture, decor, feeding essentials, maternity wear, and more.
27. Eco-Friendly Kids Clothing Brands
I have an entire guide dedicated to sustainably-made kids clothing! Check out brands using materials like organic cotton and offering initiatives like take-back programs and resale.
Pets
For eco-minded pet gear, EarthHero (mentioned at the top of this guide) has a great selection of choices! Here are a couple more that are dedicated exclusively to pet supplies.
28. Cycle Dog
Cycle Dog makes eco-minded dog products in Portland, Oregon out of recycled materials. They sell products like no-stink collars made out of recycled inner tubes and leashes made from recycled plastic bottles. Plus, Cycle Dog will repair any hand-sewn product free of charge!
29. Noggins & Binkles
London-based Noggins & Binkles creates vegan, eco-minded accessories for cats and dogs. They have collars and leashes made from materials like cork and Piñatex and pet beds made from organic cotton and recycled polyester filling.
Garden & Tools
Similarly, EarthHero also has plenty of supplies and tools for your gardening needs! And VivaTerra (also previously mentioned above) has wonderful gardening accessories and furniture.
In addition, here are a couple of sites to check out.
30. The Celtic Farm
In stark contrast to most gardening tools that are made from cheap plastic and poor quality, The Celtic Farm creates durable, sturdy tools. Using materials like solid hardwood and stainless steel, their supplies are actually built to last, not break.
31. Garden Trading
This UK-based business has beautifully crafted, high-quality garden tools, accessories, furniture, lighting, and storage. You’ll also find plenty of pots and planters for indoor and outdoor needs at Garden Trading!
Automotive & Industrial
When I said we were covering every category Amazon sells, I wasn’t kidding! Here are some stores to find used automotive and industrial parts.
32. Car-Part.com
Enter in the car make and model, type of part, and your location to search for the exact part you need.
33. Parts Hotlines
Enter in the year, make, model, and part and Parts Hotlines will search recyclers in your area for the part you’re looking for.
34. NRI Industrial
Shop for a variety of surplus and used industrial parts — from electrical to hydraulic to lab & scientific to material handling with a quality assurance and 30-45 day free return policy.
Industrial Parts R Us and Industrial-Stores.com are two more marketplaces for used industrial products.
Phew, that was a lot! Be sure to bookmark this post of sustainable alternatives for Amazon to reference in the future.
You May Also Want to Check Out:
An Ever-Growing List of Zero Waste Stores
10 Fair Trade and Sustainable Online Marketplaces
A Huge Guide to Black-Owned Conscious Brands
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