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Mapped: Which States Have the Strongest Halloween Spirit?
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- West Virginia ranks #1 for Halloween spirit, scoring 666 out of 1000.
- States in the Appalachian and Midwest regions dominate the top 10.
- Hawaii and Alaska showed the least interest in Halloween-related searches.
Using search data from Google Trends, the team at Attraction Tickets analyzed Halloween-related interest across the United States to determine which states embody the most Halloween spirit.
The analysis covered 10 popular search terms like “Halloween costumes,” “haunted house,” and “Halloween Horror Nights,” assigning each state a score out of 100 for each term. These were then combined to give a total “Halloween spirit” score out of 1,000. Below is a look at how each U.S. state ranked:
| Rank | State | Total Score (out of 1000) |
|---|---|---|
| 1 | West Virginia | 666 |
| 2 | Kentucky | 642 |
| 3 | Ohio | 640 |
| 4 | Utah | 592 |
| 5 | Louisiana | 577 |
| 6 | Alabama | 551 |
| 7 | Michigan | 551 |
| 8 | Pennsylvania | 538 |
| 9 | Tennessee | 532 |
| 10 | Indiana | 528 |
| 11 | Nevada | 525 |
| 12 | Missouri | 521 |
| 13 | Florida | 517 |
| 14 | Illinois | 502 |
| 15 | South Carolina | 500 |
| 16 | Mississippi | 485 |
| 17 | Arizona | 479 |
| 18 | New Jersey | 470 |
| 19 | California | 463 |
| 20 | Arkansas | 459 |
| 21 | Texas | 456 |
| 22 | Kansas | 455 |
| 23 | Nebraska | 447 |
| 24 | Wisconsin | 442 |
| 25 | Iowa | 430 |
| 26 | Oklahoma | 430 |
| 27 | North Carolina | 416 |
| 28 | New York | 411 |
| 29 | New Mexico | 408 |
| 30 | Virginia | 403 |
| 31 | Georgia | 399 |
| 32 | Colorado | 388 |
| 33 | Maine | 388 |
| 34 | Massachusetts | 384 |
| 35 | Oregon | 384 |
| 36 | New Hampshire | 363 |
| 37 | Maryland | 360 |
| 38 | Rhode Island | 341 |
| 39 | Connecticut | 340 |
| 40 | Minnesota | 340 |
| 41 | Delaware | 325 |
| 42 | Washington | 325 |
| 43 | Idaho | 298 |
| 44 | South Dakota | 284 |
| 45 | Wyoming | 261 |
| 46 | Montana | 252 |
| 47 | North Dakota | 249 |
| 48 | Vermont | 226 |
| 49 | Alaska | 211 |
| 50 | Hawaii | 200 |
Unsurprisingly, the state with the most Halloween spirit, scoring a devilish 666, is West Virginia. At the opposite end, Hawaii takes the bottom spot with a score of just 200.
Which States Love Halloween the Most?
West Virginia residents show a clear passion for Halloween, possibly driven by regional traditions and love for all things spooky. Following closely are Kentucky (642), Ohio (640), and Utah (592), all of which scored above 590.
The regional breakdown is telling. Many top-ranking states like Indiana, Pennsylvania, and Michigan are clustered in the Midwest and Appalachian regions, suggesting that cooler weather, fall foliage, and small-town celebrations may all play a role in boosting Halloween enthusiasm.
States with the Least Halloween Spirit
On the lower end of the list are Hawaii (200), Alaska (211), and North Dakota (249). These states may not see the same level of Halloween engagement due to geographic isolation, warmer climates, or lower population densities. States like Montana, Wyoming, and South Dakota also had scores below 300, reflecting minimal online interest in traditional Halloween activities.
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Check out related insights like America’s Happiest States in 2025 and explore even more cultural and lifestyle data.
