Ranked: The World’s Most Used Ecommerce Apps
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Key Takeaways
- Amazon remains the world’s most popular ecommerce app, with over 650 million monthly active users.
- Asian platforms dominate global rankings, accounting for seven of the top 10 ecommerce apps.
Mobile apps have become the primary gateway to online shopping for hundreds of millions of consumers worldwide. From everyday essentials to fast fashion and electronics, ecommerce apps now shape how people browse, compare, and buy products across borders.
This visualization ranks the world’s most popular ecommerce apps in 2025 based on average monthly active users (MAUs). The data for this visualization comes from Similarweb.
Together, the top 10 apps reach well over two billion users each month.
Amazon’s Global Lead
Amazon ranks first by a wide margin, with an average of 651.7 million monthly active users. Its dominance reflects a broad product selection, deep logistics infrastructure, and strong brand recognition across North America, Europe, and parts of Asia.
Notably, Amazon is one of only three companies in the top 10 that are not based in Asia.
Asia’s Ecommerce Powerhouses
Asian platforms account for seven of the top 10 apps, led by Shopee (392.8 million MAUs), Temu (246.4 million), and Shein (215.1 million). These companies have grown rapidly by combining mobile-first design, aggressive pricing, and highly localized offerings.
India and Southeast Asia are also well represented. Flipkart (190.8 million) and Meesho (159 million) reflect India’s fast-growing digital consumer base, while Singapore’s Lazada (109.2 million) continues to serve multiple Southeast Asian markets through a single app ecosystem.
| App | Country | Monthly Users |
|---|---|---|
| Amazon |  United States |
651.7M |
| Shopee |  Singapore |
392.8M |
| Temu |  China |
246.4M |
| Shein | China |
215.1M |
| Flipkart |  India |
190.8M |
| AliExpress | China |
159M |
| Meesho | India |
159M |
| Mercado Libre |  Argentina |
125.3M |
| Lazada | Singapore |
109.2M |
| Walmart | United States |
93.9M |
Regional Champions Outside Asia
Beyond Amazon, two other non-Asian platforms appear in the top 10. Mercado Libre ranks eighth with 125.3 million monthly active users, reflecting its dominant position across Latin America. Walmart rounds out the list at 93.9 million MAUs, supported by its strong U.S. retail footprint.
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