As we reported previously, and as this article explains, there is a rise in consumer class action ‘greenwashing’ lawsuits in California.
This is consistent with the rise in greenwashing lawsuits worldwide.
Takeaway:
- If you are not an environmentally certified sustainable company and are making environmental claims, there are some US states, like California, New York and Washington, and countries, like Canada, Japan and Australia, and unions, like the EU, where the risk for you is very high, due to the laws already in place. Other states, countries and unions are not far behind. The problem, of course, is – how do you cost-effectively do different packaging and promotion in the high-risk areas versus the lower risk areas? Simply stated, becoming certified sustainable would be far less expensive than the gyrations needed to dodge the evolving laws around the world.
- If you have no interest in becoming certified sustainable, it would be best to remove all environmental mentions.
- On the other hand, if you are promoting your company and/or products as green, that suggests you believe there is value in doing it. If so, you might as well legitimize your claims.
If you decide to consider becoming certified sustainable, read this on what you want in a sustainability program, watch this master class, and contact us.
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