As climate, social, and regulatory pressures grow, brands face an increasingly complex landscape. Marketing leaders encounter rising consumer skepticism. Sustainability leaders are under pressure to deliver measurable impact. Yet, these functions often operate separately, weakening overall efforts.
To bridge this divide, the International Advertising Association and sustainability expert Thomas Kolster are launching the C-Suite Impact Leaders Accelerator (CIL). This is the first mini-MBA program that unites Chief Marketing Officers (CMOs) and Chief Sustainability Officers (CSOs).
Over six months, the program combines learning, peer exchange, and practical casework. It aims to equip leaders with tools and mindset to drive both brand and societal impact. Thomas Kolster emphasizes the importance of authenticity: “Marketing without sustainability is spin. Sustainability without marketing is silence. Leaders must do both with integrity.”
The curriculum aligns with the UN Global Compact’s CMO Blueprint. Participants will learn to define authentic purpose, measure impact, and craft compelling stories. They will also build stakeholder trust, embed sustainability into innovation, and influence boardroom agendas.
Real-world case studies from brands like Tony’s Chocolonely and Procter & Gamble will enrich learning. The program extends beyond sessions, fostering a global community of CMOs, CSOs, and thought leaders. This ongoing network supports honest exchange across industries and regions.
In today’s environment, authentic leadership is vital. The CIL aims to prepare leaders not just to adapt, but to shape the future.
For more information, visit Thomas Kolster’s website.
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