Fresh from their Day 1 presentation at the Tire Technology Expo Conference in Hannover, Germany, Bridgestone’s head of end-of-life tire and circular economy, Marco Musaio, and Bridgestone Americas’ principal applied researcher for sustainability and circular economy, Marcela Castaño, talk Tire Technology International through the company’s path to circularity on a global level and the importance of mass balance.
Musaio explains, “Each market might have its peculiarity, which requires an ecosystem with a different pathway. Of course, there is knowledge sharing among projects, but nevertheless, there is a uniqueness that we need to tackle at regional level.”
Castaño adds, “In our journey to sustainability, we are highlighting the long-term vision and what we are doing to enable that ecosystem development.
