Two Sides North America (TSNA), a membership-supported non-profit organization that advocates for the value of paper, print and paper-based packaging, has redesigned its consumer-facing Love Paper website.
As the North American home to the global Love Paper campaign, the updated site is intended to express a deepened commitment to “the joyful versatility, creativity and accessibility of paper” and serve as “a destination for everyone who has ever folded, written, wrapped, boxed, read or created with paper.” It showcases paper from forests through recycling to show how sustainable it is.
“Paper is one of the most creative, accessible and sustainable materials in the world,” says TSNA executive director Jules Van Sant, “and this site is here to educate and celebrate that. We want to share it is Okay to Love Paper.”
The site introduces the notion of becoming a ‘papertarian,’ i.e. a fan of paper, and provides stories, perspectives and educational content to foster that connection.
The redesigned site will continue to serve as the online hub for Love Paper Week each February, offering free resources for educators and community members.
