Dealer and farmer insight was integral to the design of Titan’s new ITP CrossTrax tire, which has been engineered to improve UTV performance in demanding farm applications.
In early 2025, dealers shared recurring concerns around durability and downtime during Titan’s University Summit. Farmers reinforced those challenges during farm show conversations, emphasizing the need for a UTV tire designed specifically for farm use rather than recreational riding.
“Hearing this input directly from dealers and farmers was really eye opening,” said Todd Hinson, powersports product manager for the Titan Specialty Division. “CrossTrax is the result of taking those conversations seriously and acting on them.
Continue reading Titan launches ITP CrossTrax tire line at Tire Technology International.
