GreenBlue and How2Recycle are closely tracking the news coming out of California regarding SB 343. We appreciate the court’s careful consideration of providing consumers with recycling information on packaging, a priority that aligns with How2Recycle’s mission.
This injunction ruling reflects our belief that on-pack labeling plays an indispensable role in helping consumers make informed disposal decisions. Specifically, the court highlighted concerns that restricting qualified recycling information — like the Check Locally label — could result in a loss of qualified information, leaving consumers with more uncertainty about how to properly dispose of packaging. The court’s decision acknowledges the role that simple, accurate, and locally relevant recycling instructions play in supporting effective recycling outcomes.
For our membership, we want to clarify that there are currently no changes to the How2Recycle labeling scheme due to this injunction. We are reviewing internally how we may allow flexibility for those impacted by this ruling and would like to remind everyone that SB 343 is still an active law. The injunction only pauses enforcement by the California Attorney General against the plaintiffs in the suit while further review is conducted by the court.
How2Recycle has always sought to align with policy as part of its recyclability methodology. Policy is the first of the program’s five pillars
of recyclability, and How2Recycle will continue to evolve its label as legislation in the U.S. and Canada changes.
How2Recycle’s five pillars of recyclability.
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