Turn Packaging Complaints into Sales and Branding Opportunities

The only thing some companies dislike more than making a mistake is admitting they made one. Somehow, they equate being perfect with being lovable. They believe that customers, above all else, desire perfection in the companies they purchase from. Usually this sort of corporate attitude backfires. Sooner or later, no matter how hard it tries, a company is bound to make a mistake with a customer…

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• Source: http://www.salazarpackaging.com/turn-packaging-complaints-into-sales-and-branding-opportunities/