Ranked: The World’s 21 Largest Beauty Companies

Which Beauty Companies Are the World’s Largest?

From L’Oréal and Estée Lauder to Chanel and Shiseido, the world’s biggest beauty companies generate billions of dollars annually from skincare, cosmetics, fragrances, and hair care.

Together, the 10 largest companies generated $151.65 billion in beauty sales in 2025, accounting for nearly 59% of the combined sales of the world’s top 100 beauty companies.

This visualization ranks the world’s largest beauty companies using data from Women’s Wear Daily’s (WWD) 2025 Beauty Inc Top 100. Figures reflect beauty-related sales rather than total company revenue and are estimates except for L’Oréal’s reported figures.

Currency fluctuations also affected the U.S. dollar-denominated sales of some European and Japanese companies, even when their sales increased in local currencies.

L’Oréal Dominates Global Beauty Sales

Known for brands such as Kiehl’s, Kérastase, and CeraVe, L’Oréal generated $49.7 billion in beauty sales in 2025, growing 1.3% from the previous year.

That’s $22.7 billion more than second-ranked Unilever, whose portfolio includes brands such as Dove and Vaseline.

Procter & Gamble ranks third at $15.4 billion, followed closely by Estée Lauder at $14.7 billion.

The table below ranks the 21 largest beauty companies in the world based on 2025 sales:

Rank	Company	Headquarters	2025 Beauty Sales (Billion USD)	Sales Change YoY (in %)
1	L’Oréal	Clichy, France	49.7	+1.3
2	Unilever	London, UK	27.0	-2.9
3	Procter & Gamble	Cincinnati, U.S.	15.4	+3.0
4	The Estée Lauder Companies Inc.	New York, U.S.	14.7	-3.0
5	LVMH Moët Hennessy Louis Vuitton	Paris, France	9.2	-3.0
6	Chanel Ltd.	London, UK	9.2	+3.1
7	Beiersdorf	Hamburg, Germany	8.9	0
8	Shiseido	Tokyo, Japan	6.5	-2.1
9	Coty Inc.	Amsterdam, Netherlands	5.8	-4.6
10	Puig	Barcelona, Spain	5.3	+5.5
11	Bath & Body Works	Columbus, U.S.	4.6	+1.2
12	Henkel	Düsseldorf, Germany	4.4	-0.9
13	Kao Corp.	Tokyo, Japan	4.4	+4.1
14	Kenvue	Skillman, U.S.	4.1	N/A
15	Natura Cosméticos SA	São Paulo, Brazil	3.8	-3.3
16	Colgate-Palmolive	New York, U.S.	3.5	-2.8
17	Amorepacific	Seoul, South Korea	3.2	+7.9
18	L’Occitane International SA	Plan-les-Ouates, Switzerland	3.0	-7.9
19	LG H&H	Seoul, South Korea	2.5	-11.1
20	Mary Kay	Addison, U.S. / Geneva, Switzerland	2.4	0
21	Wella Company	New York, U.S.	2.4	+6.2

Together, the four largest companies generated $106.8 billion in beauty sales, highlighting the scale of the industry’s leading players.

European Companies Lead the Rankings

European-headquartered companies account for seven of the top 10 positions, reflecting the region’s strength across both luxury beauty and mass-market personal care.

Luxury-focused LVMH and Chanel are tied at $9.2 billion in beauty sales, followed closely by Germany’s Beiersdorf at $8.9 billion.

Outside Europe, Japan’s Shiseido ranks eighth globally with $6.5 billion in beauty sales, while South Korea’s Amorepacific and LG H&H recorded $3.2 billion and $2.5 billion, respectively.

The ranking also highlights the industry’s global reach, with major beauty companies headquartered across North America, Europe, Asia, and South America.

Beauty Sales Grow Despite Declines Among Major Players

The world’s 100 largest beauty companies generated a combined $258.99 billion in sales in 2025, up 2.7% from the previous year.

Yet performance varied significantly among the industry’s biggest players. Of the top 20 companies, 10 recorded declining sales, while South Korea’s Amorepacific posted the strongest growth at 7.9%.

Meanwhile, LG H&H recorded the steepest decline among the companies listed, with sales falling 11.1% year-over-year.

Two of the companies in this ranking, Procter & Gamble and LVMH, are also among the world’s top 50 most valuable companies.

Learn More on the Voronoi App

For more reading on beauty and luxury goods companies, check out LVMH & Its Market Rivals — Publicly Traded Luxury Leaders Ranked by Market Cap on Voronoi.

• Source: https://www.visualcapitalist.com/largest-beauty-companies-in-the-world/