Which Countries Drink the Most Wine?
Key Takeaways
- The United States consumed 3.2 billion liters of wine in 2025, nearly a billion liters more than France.
- European countries make up 12 of the world’s 20 largest wine markets, accounting for about 52% of global consumption.
- Portugal was the only country among the top 10 to increase consumption, rising 5.6%.
Wine has been a staple of drinking cultures for centuries, particularly in Europe. But when it comes to total consumption, the world’s largest wine market is across the Atlantic.
This graphic compares wine consumption by country in 2025 using preliminary estimates from the International Organisation of Vine and Wine (OIV). The figures estimate national consumption of still, sparkling, and special wines.
Five Countries Consume Half the World’s Wine
Just five countries accounted for half of the world’s 20.8 billion liters of wine consumption in 2025. The U.S. led by a wide margin, consuming roughly 45% more wine than second-place France.
Together with Italy, Germany, and the UK, these five markets dominate global wine consumption.
The table below lists the 20 largest wine markets by consumption in 2025 and their share of global consumption, with the remaining countries grouped together:
| Rank | Country | 2025 Wine Consumption (Billion Liters) |
World Share (%) |
|---|---|---|---|
| 1 |  U.S. |
3.19 | 15.3 |
| 2 |  France |
2.20 | 10.6 |
| 3 |  Italy |
2.02 | 9.7 |
| 4 |  Germany |
1.78 | 8.6 |
| 5 |  UK |
1.23 | 5.9 |
| 6 |  Spain |
0.94 | 4.5 |
| 7 |  Russia |
0.80 | 3.8 |
| 8 |  Argentina |
0.75 | 3.6 |
| 9 |  Portugal |
0.56 | 2.7 |
| 10 |  Australia |
0.53 | 2.5 |
| 11 |  China |
0.48 | 2.3 |
| 12 |  Brazil |
0.44 | 2.1 |
| 13 |  South Africa |
0.40 | 1.9 |
| 14 |  Romania |
0.35 | 1.7 |
| 15 |  Japan |
0.33 | 1.6 |
| 16 |  Netherlands |
0.29 | 1.4 |
| 17 |  Canada |
0.28 | 1.4 |
| 18 |  Austria |
0.24 | 1.1 |
| 19 |  Switzerland |
0.23 | 1.1 |
| 20 |  Czechia |
0.20 | 1.0 |
| — | Other countries | 3.56 | 17.1 |
| — |  World total |
20.80 | 100 |
Figures may not sum due to rounding.
Czechia, at 200 million liters, was the smallest market shown individually.
Portugal consumed 560 million liters, compared with China’s 480 million. In the OIV’s per-person estimates, Portugal consumed 62 liters per resident aged 15 or older, compared with 11.3 liters in the United States.
The Biggest Wine Markets Are Shrinking
Despite their enormous size, most of the world’s leading wine markets are shrinking. Nine of the top 10 recorded declines in 2025, while global consumption fell 2.7%.
The OIV estimates that global consumption fell 14% between 2018 and 2025, extending the global wine decline. China recorded the steepest percentage decline among the 20 countries, falling 13% to 480 million liters.
The table below ranks the 20 countries by their percentage change in wine consumption from 2024 to 2025, with the global change shown at the bottom:
| Country | Change in Wine Consumption, 2024–2025 (%) |
|---|---|
| Brazil |
41.9 |
| Romania |
11.0 |
| Japan |
6.8 |
| Austria |
6.0 |
| Portugal |
5.6 |
| Czechia |
5.4 |
| Australia |
-2.2 |
| UK |
-2.4 |
| Argentina |
-2.6 |
| Canada |
-3.0 |
| France |
-3.2 |
| Switzerland |
-3.6 |
| U.S. |
-4.3 |
| Germany |
-4.3 |
| Spain |
-5.2 |
| Russia |
-5.5 |
| South Africa |
-7.7 |
| Italy |
-9.4 |
| Netherlands |
-12.7 |
| China |
-13.0 |
| World total |
-2.7 |
The U.S. market shrank 4.3%. The OIV suggests its slowdown is linked to younger generations drinking less alcohol, consumers choosing a wider range of beverages, and greater sensitivity to prices.
Brazil posted the biggest percentage increase among the 20 countries in 2025, up 41.9%, largely due to a rebound in supply. Better growing weather lifted Brazilian wine production by 80.6% after a poor 2024 harvest.
Brazilian industry analysts caution that the supply rebound inflates the reported increase rather than indicating an equivalent rise in wine actually consumed. This is because the OIV estimates consumption from production and trade, adjusting for stocks where data are available.
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