Avon Tyres says it has completed the full redevelopment of its iconic Cobra Chrome range, reclaiming its whitewall heritage and reviving one of the brand’s most recognizable motorcycle tires. The move comes four years after Avon was integrated into Goodyear’s motorcycle brand portfolio alongside Dunlop.
Cobra Chrome is Avon’s flagship tire for cruiser and custom motorcycles, and a key part of the brand’s updated product strategy. The range includes 77 SKUs, including 14 white-sidewall sizes, reflecting Avon’s heritage in the custom and classic motorcycle segments.
The redevelopment of the Cobra Chrome range follows a broader industrial upgrade across Avon’s motorcycle business.
