A question that’s been getting Blue Jays fans talking … what’s the best era in team history? Is it the back-to-back World Series years? The bat flip era The current generation?
As the Toronto Blue Jays celebrate their 50th season, Budweiser, the team’s official beer sponsor, is tapping into five decades of nostalgia with a new Legacy Can Series, celebrating six distinct eras of Blue Jays baseball.
WHAT YOU NEED TO KNOW:
- Before revealing the cans, Budweiser took the debate straight to the fan base. Gate 14, one of the biggest voices in the Blue Jays fan community, helped soft-launch the idea through a bracket-style debate that got fans weighing in on their favourite eras, moments and memories, without knowing what Budweiser was about to unveil.
- Now, Budweiser is sharing the six-can collection on social, with each design capturing a different chapter of Blue Jays history and the fans, moments and memories that defined it.
- Created by Anomaly, the series is ultimately a tribute to 50 seasons of a team that has become part of Canadian culture and the generations of fans who have experienced it together.
As Lucas Young, Design Director, puts it:
“The best part of designing these was knowing that everyone has their Blue Jays era. Across 50 seasons, the team has meant something different to every generation, and we wanted the series to make people feel that connection again.”
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It is 36 for the price of 30 (you pay for a 30-pack and get the six Legacy Series cans in addition to that)
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Price point $51.99
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These can be found at 250+ Beer Stores in Ontario
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Exclusively sold at The Beer Store
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Pack was produced at the Montreal brewery and repacked at Alliance in Mississauga
Because after 50 seasons, one thing remains true: the game has always been better with buds.
