MEDIA ADVISORY
Embargo October 9th, 6am ET
Contact: Pam Hochman
pam@lingrove.com
ekoa® by Lingrove Appoints Pam Pershan Hochman as VP of Marketing, to Further Grow Brand and Awareness for Innovative Plant-based Wall Protection, Veneers, and Panels
ekoa® plant-based wall protection and veneers decarbonize and beautify the built environment
SAN RAFAEL, CA – September 24, 2024 – Lingrove is thrilled to announce the appointment of Pam Pershan Hochman as VP of Marketing for ekoa® high-performance wall protection, eco-veneers, and panels. Pam joins a rapidly expanding team, which has more than doubled in the past year to accelerate the strong demand for ekoa® products made from rapid renewables.
Prior to joining Lingrove, Hochman served as the Director of Marketing for AMP Robotics. She has over 20 years of experience in leadership roles in marketing and branding across sustainability, design, and technology, helping leading brands and startups bring their products to market.
She brings a passion for design, branding, and the customer along with a personal commitment to renewable solutions.
“I met Lingrove and Joe Luttwak when working at Autodesk with impact-oriented start-ups. I was immediately impressed with their unique product and how ekoa® could help architects and designers improve the health and circularity of the built environment while being beautiful at the same time,ˮ says Hochman.
“I am so happy to join the Lingrove team and to help ekoa® address the need for green building materials. ekoa® is a proven solution for contributing to cleaner air using plant-based natural fibers in architectural applications and Iʼm proud to help further develop the brand and market for its next phase of growth.ˮ
The high-performance attributes of plant-based ekoa® make it an excellent choice for wall covering, wall protection, millwork, ceilings, lighting, and more.
Hochman continued, “Sustainable and well-designed projects and products excite me, and I have always enjoyed being part of teams bringing innovations to market. I look forward to working with the Lingrove team, our customers, and seeing ekoa® beautify the built environment.ˮ
Joe Luttwak, CEO of Lingrove adds, “Lingrove is scaling and ready for more marketing initiatives to help us address the interest for our renewably-sourced products in the field. We are thrilled that Pam has joined. She brings expertise in branding, customer focus, and green building that aligns perfectly with our company and mission.ˮ
Made of natural flax and plant resins, ekoa® is the perfect high-performing, natural, Clean-Air choice for gorgeous interiors – replacing wood veneers and laminates in any application. In addition to stunning looks, ekoa® delivers impressive durability,a higher strength-to-weight ratio than steel, and is well-suited for even the most demanding projects.
About Lingrove
Lingrove is on a mission to replace carbon-intense timber, metals, and plastics with superior carbon-negative products to reverse climate change. Our high-performance composite, ekoa®, can replace wood in all interior applications – from walls to cabinets to other surfaces – with a cost-effective, clean chemistry product that delivers a higher strength-to-weight ratio than steel. For further information, please visit www.lingrove.com and contact us at info@lingrove.com.
What is ekoa®?
Made of natural flax and plant resins, ekoa® is the perfect high-performing, natural, Clean-Air choice for gorgeous interiors – replacing finished wood veneers and laminates in any application. In addition to stunning looks, ekoa® delivers impressive durability and is fit for even your most demanding projects.
