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Over the past decade, the tire industry has been reshaped by technological innovation, shifting consumer demand and an accelerating drive toward efficiency and sustainability. Global manufacturers have responded by consolidating production footprints and investing in modern facilities, while older but still highly capable factories are entering new phases of their lifecycle. For decision-makers in the sector, these transitions often present rare opportunities: not only to observe how industry giants adapt, but also to access world-class manufacturing equipment at a fraction of its original cost.
One such opportunity has now emerged in Fulda, Germany.
