Food supply chain technology company Freshflow announced today that it has raised $10 million in a Series A funding round, with proceeds from the financing aimed at supporting the expansion of its AI-powered inventory management platform designed to reduce food waste in grocery retail operations.
According to the company, most grocery forecasting systems were originally developed for canned and packaged goods and are poorly suited to fresh products with shelf lives measured in days rather than months. As a result, the company estimates that roughly one-third of the fresh food purchased by European grocers—representing more than €200 billion annually—is discarded before reaching consumers.
Founded in 2021 by Avik Mukhija, an AI researcher at ETH Zurich, Berlin-based Freshflow provides solutions for order forecasting, replenishment, and inventory control that significantly reduce food waste while still enabling retailers to keep shelves full.
The company said that its AI platform helps retailers optimize ordering and inventory decisions for fresh products. Users of its platform have achieved up to 30% lower spoilage rates per store and 2% to 4% higher revenue, while store staff accept 93% of the platform’s recommendations, significantly above the industry average of 50% to 60%.
Freshflow added that its platform is a already part of daily operations at nine major grocery retailers across Germany and France, including independent merchants operating within groups such as EDEKA, Carrefour, Intermarché, and Stroetmann.
The company said that the new capital will support the expansion of its platform from fresh produce into additional fresh categories, including meat, bakery, and in-store production, by the fourth quarter of 2026. Freshflow also plans to expand the platform across the food supply chain—from stores to warehouses, distribution centers, and producers—under its “From Store to Source” strategy, as well as enter new European markets in 2027, and increase its workforce.
Mukhija said:
“Fresh is a world of its own: perishable, unpredictable, deeply local, with unreliable inventories. This reality doesn’t exist in any ERP. This round gives us the means to scale what we’ve proven, and structurally fix one of Europe’s largest sources of waste.”
The funding round was led by Reimann Investors, alongside existing investors Capnamic, Caesar, World Fund, Venture Stars, and Catatumbo Capital, as well as new co-investors IBB Ventures and Cindy Beckel.
Samuel Schuler, Managing Director at Reimann Investors said:
“What convinced us about Freshflow is the combination of a massive market, a clear customer pain point, and a product that delivers measurable value from day one. The team has demonstrated an exceptional ability to translate cutting-edge AI into practical solutions for food retailers, helping them improve profitability while reducing food waste.”
