Cooper Tires, now positioned as Goodyear’s leading second-tier consumer brand across Europe, the Middle East, and Africa (EMEA), has released additional details about its strategic direction. The plan focuses on “consistency, proven durability and heritage”, while aligning with Goodyear’s broader strategy, and will see the tire maker offer a wide range of passenger, 4×4, and light truck products across all seasonality and consumer vehicle types.
“Cooper Tires is entering a new chapter,” said Ben Glesener, senior technology director, product development, consumer EMEA, Goodyear. “Known for producing dependable tires that deliver on their promises, we will continue to bring a reliable, high-performing range to the market by leveraging proven technologies from across our portfolio.
Continue reading Goodyear expands Cooper Tires line-up in EMEA at Tire Technology International.
