How green brand image drives sustainable fashion choices: The role of green WOM and counter-knowledge among Moroccan youth

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Publication date: 1 December 2025

Source: Journal of Cleaner Production, Volume 534

Author(s): Dounia Achiraqui, Agustín J. Sánchez-Medina, Mahmoud Belamhitou, Juan Gabriel Cegarra-Navarro

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