How to Succeed with Aeroseal Duct Sealing: Tips from Essig Plumbing and Heating
For HVAC business owners, adding the right services leads directly to greater profits and customer satisfaction. Aeroseal duct sealing has become one of the most effective ways HVAC companies are achieving these results. Here are clear, proven steps your business can take to successfully add Aeroseal as a profitable, core service. Essig Plumbing and Heating of Reading, Pennsylvania, is one example of how this looks in action.
1. Integrate Aeroseal into Your Daily Routine
From the start, Essig positioned Aeroseal as a key part of their service strategy and offered it consistently on every applicable job. According to Justin Keller, Director of Trades Operations at Essig, the key to success was consistency. Companies that treat Aeroseal as an occasional add-on don’t see the full potential. By including Aeroseal in daily service offerings, Essig ensured consistent sales opportunities and better profitability.
Prioritize Aeroseal as part of your daily service strategy to unlock consistent results.
2. Use Transparent Pricing and Natural Conversations
Essig adopted a simple pricing structure to streamline sales. Setting the right pricing is critical, and Aeroseal works closely with new dealers to help them develop a model that fits their market and business goals. Whether bundled with duct cleaning or offered on its own, transparent pricing simplifies quoting, reduces friction in customer conversations, and speeds up decision-making.
But pricing alone isn’t everything. Essig focuses on genuine conversations with homeowners, guiding them naturally toward Aeroseal. For example, they discuss common homeowner concerns like uneven room temperatures or air quality issues, then present Aeroseal as the logical solution.
Essig frequently uses relatable analogies. Keller explains Aeroseal to customers this way:
“You wouldn’t buy the best Corvette and put cheap tires on it. Your HVAC system works the same way. Even the highest-quality unit won’t perform well unless the ducts are clean and properly sealed.”
Simple pricing and honest conversations make Aeroseal an easy sell.
3. Demonstrate Real Results to Customers
Essig enhances their sales approach by documenting tangible results. Before-and-after images, along with certified performance reports, clearly showcase the effectiveness of Aeroseal duct sealing.
Homeowners respond strongly to seeing measurable improvements, particularly when it comes to comfort. Essig customers regularly experience significant reductions in temperature variations between rooms, from multiple degrees of difference down to just one degree throughout the home. These visible results translate directly into satisfied customers and increased referrals.
Show real, visible outcomes to help homeowners understand the value of sealing.
4. Clearly Highlight Comfort as the Key Benefit
Nobody likes to be uncomfortable in their own home. Homeowners are frustrated when rooms feel drastically different in temperature and often spend money on expensive air purifiers to manage dust and allergy issues.
Essig has found that comfort is the number one reason homeowners choose Aeroseal. By leading with comfort, they simplify the sales conversation. Homeowners immediately connect with the idea of more consistent temperatures and cleaner indoor air. Framing Aeroseal as a comfort solution, alongside its energy-saving benefits, makes it easier for homeowners to see the value and move forward with the decision. It’s also an immediate benefit customers can feel, while energy savings continue to build over time.
Comfort is what sells Aeroseal. Make it the center of your message.
5. Track Your Results for Maximum Profitability
Essig tracks Aeroseal separately within their service division. This focused approach allows them to measure exactly how much Aeroseal contributes to their overall profits.
The results speak clearly for themselves. Before Aeroseal, Essig’s service division maintained around 30 percent profit margins. Since integrating Aeroseal as a core offering, their margins have consistently exceeded 50 percent, reaching a company-record 51 percent.
By clearly measuring results, Essig knows exactly how profitable Aeroseal is. This makes it easier to plan, grow, and reinvest.
6. Appoint an Aeroseal Champion
To ensure continued success, Essig designated a specific team member to lead their Aeroseal efforts. Tim, the service manager, made sure the team treated it as part of the daily routine, not an occasional job. His leadership helped maintain consistency and momentum.
Having a dedicated Aeroseal champion keeps accountability clear, maintains momentum, and ensures continuous improvement and growth in this profitable service line.
Give someone ownership of Aeroseal to keep it moving forward.
Take the Next Step Toward Aeroseal Success
Success with Aeroseal starts with a deliberate approach. Integrate it into your everyday work. Keep pricing and sales conversations simple. Show clear, measurable results. Emphasize benefits that matter to your customers. Track performance. And make someone responsible for owning it.
These steps are working for Essig and they can work for your business too.
Want to learn how Aeroseal can fit into your service lineup? Reach out to our team to explore the opportunity and get your questions answered.
The post How to Succeed with Aeroseal Duct Sealing: Tips from Essig Plumbing and Heating appeared first on Aeroseal.
