Pirelli North America has launched its first closed-loop tire recycling initiative as part of a strategy to increase the use of recycled and bio-based materials in its products.
The initiative focuses on recovering scrap tires generated during the manufacturing process in North America. The materials from these are collected and processed by Bolder Industries using pyrolysis technology to produce ISCC Plus-certified BolderBlack recovered carbon black (rCB), which Pirelli then reuses in the North American production of new tires.
The project is part of a broader Pirelli plan that will also involve additional facilities, with the objective of creating industrial ecosystems capable of valorizing waste by producing recovered materials to be reintegrated into tire manufacturing across the group’s production network.
