A new partnership has been announced that is advancing a tire-to-tire circular economy initiative in Europe, driving the development of an industrial ecosystem designed to increase the use of recycled materials derived from end-of-life and scrap tires.
Pirelli, Pyrum, Synthos and BASF are working together on a process that draws on end-of-life tires collected across Germany, from some driver retail outlets and motorsport activities, as well as scrap tires collected from Pirelli’s Breuberg plant. These are processed through an industrial chain designed to maximize their inner value, converting them into secondary raw materials, including synthetic rubber, certified under the ISCC Plus scheme.
















