Ranked: Countries With the Best Reputations in 2025
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Key Takeaways
- Reputation Lab surveyed citizens of G7 countries to find out which nations have the best international reputation in 2025.
- Iraq, Iran, and Russia ranked at the bottom, while the U.S. saw the biggest decline from 2024, falling 18 spots to 48th.
Which countries have the best international standing?
To find out, we visualized a survey from Reputation Lab that ranks the world’s 60 leading economies by their reputations. Countries with stronger reputations may attract more foreign investment, tourists, or respect in international institutions.
Data & Discussion
The data for this visualization comes from Reputation Lab’s RepCore Nations 2025 study.
They asked citizens across the G7 (Canada, France, Germany, Italy, Japan, the U.K., and the U.S.) to rate other nations on reputational factors such as trust, admiration, respect, and overall image.
| 2025 Rank | Country | Change in rank from 2024 |
|---|---|---|
| 1 |  Switzerland |
0 |
| 2 |  Canada |
+2 |
| 3 |  Norway |
-1 |
| 4 |  Sweden |
-1 |
| 5 |  Finland |
+2 |
| 6 |  Denmark |
-1 |
| 7 |  New Zealand |
-1 |
| 8 |  Japan |
+4 |
| 9 |  Netherlands |
+1 |
| 10 |  Ireland |
-1 |
| 11 |  Australia |
-3 |
| 12 |  Austria |
-1 |
| 13 |  Italy |
+1 |
| 14 |  Spain |
0 |
| 15 |  Portugal |
+1 |
| 16 |  Greece |
+1 |
| 17 |  Belgium |
-2 |
| 18 |  UK |
0 |
| 19 |  Singapore |
0 |
| 20 |  Germany |
+1 |
| 21 |  France |
-1 |
| 22 |  Taiwan |
0 |
| 23 |  Poland |
+1 |
| 24 |  Thailand |
0 |
| 25 |  Czech Republic |
-3 |
| 26 |  Ukraine |
+2 |
| 27 |  Peru |
+4 |
| 28 |  Brazil |
+1 |
| 29 |  Malaysia |
-3 |
| 30 |  Morocco |
+3 |
| 31 |  South Korea |
-6 |
| 32 |  Hungary |
+3 |
| 33 |  Philippines |
-1 |
| 34 |  Indonesia |
-7 |
| 35 |  Chile |
-1 |
| 36 |  Egypt |
+2 |
| 37 |  Vietnam |
0 |
| 38 |  Argentina |
-2 |
| 39 |  Mexico |
+2 |
| 40 |  UAE |
-1 |
| 41 |  Romania |
0 |
| 42 |  South Africa |
-2 |
| 43 |  Turkey |
+1 |
| 44 |  Qatar |
+4 |
| 45 |  India |
-2 |
| 46 |  Algeria |
+5 |
| 47 |  Kuwait |
0 |
| 48 |  U.S. |
-18 |
| 49 |  Kazakhstan |
+1 |
| 50 |  Colombia |
-1 |
| 51 |  Ethiopia |
-4 |
| 52 |  Nigeria |
0 |
| 53 |  Saudi Arabia |
+2 |
| 54 |  Bangladesh |
-4 |
| 55 |  Israel |
-1 |
| 56 |  Pakistan |
0 |
| 57 |  China |
0 |
| 58 |  Iraq |
+1 |
| 59 |  Iran |
-1 |
| 60 |  Russia |
0 |
Switzerland and Canada Lead Global Reputation
Switzerland retained its top spot in the survey, admired for its neutrality, governance, and quality of life.
Since 1815, Switzerland has not participated as a combatant in a foreign war among states. Its officially recognized policy of permanent neutrality, established at the Congress of Vienna, has guided Swiss foreign policy for over two centuries.
Meanwhile, Canada climbed two spots from 2024 to claim second place, reinforcing its long-standing reputation for inclusivity and diplomacy.
Nordic countries also rank highly, with Norway, Sweden, Finland, and Denmark all landing in the top six. These nations benefit from a global image of stability, transparency, and environmental leadership.
America’s Reputation Takes a Hit
The U.S. experienced the largest change in rank from 2024, falling 18 spots to 48th.
Tariff threats and shifting attitudes towards NATO are likely reasons for the decline, and may be fostering skepticism towards U.S. politics and international engagement.
Learn More on the Voronoi App 
If you enjoyed today’s post, check out The World’s Billionaire Politicians on Voronoi, the new app from Visual Capitalist.
