Canadian consumers increasingly favour paper-based packaging for its recyclability, compostability and reduced environmental impact compared to other materials, according to the 2025 Two Sides Trend Tracker.
The research was commissioned by Two Sides North America, a non-profit network whose members include pulp and paper companies, and conducted by independent research firm Taluna in January. A survey asked consumers to select between paper/cardboard, plastic, glass and metal in various categories, based on physical, visual and environmental attributes. Their responses ranked paper/cardboard the top choice in nine categories, glass in four and metal in one.
The study found 57% of consumers prefer paper packaging because “it is better for the environment” and 52% prefer products ordered online to be delivered in paper packaging.
The survey results also showed a preference for tissue products to be made from recycled paper, with 63% of consumers saying it’s better to do so and 38% actively looking for such products.
“Consumer perceptions of paper and paper-based products are improving, but misconceptions remain,” says Two Sides in its summary. “The 2025 Trend Tracker reveals encouraging progress in public understanding of the sustainability of paper, yet also highlights gaps around forest growth and recycling. As environmental awareness grows, the print, paper and packaging industry must continue to share clear, fact-based messages to reinforce the environmental strengths of paper.”
For more details on the research, click here.
- Source: https://www.pulpandpapercanada.com/research-shows-canadian-consumers-prefer-paper-packaging/
