Shein Appoints Mustan Lalani as Global Head of Sustainability

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Shein Appoints Mustan Lalani as Global Head of Sustainability

  • Strategic Sustainability Leadership: Shein appoints Mustan Lalani to lead global sustainability efforts, signaling a shift towards embedding sustainability practices.
  • Focus Areas: Lalani aims to prioritize circularity, decarbonization, and strategic partnerships at Shein’s operational core.
  • Industry Impact: Lalani’s experience in climate change, biodiversity, and the circular economy positions Shein to set a new standard for sustainable fast fashion.

Shein, a global leader in fast fashion, has appointed Mustan Lalani as its Global Head of Sustainability. The move reflects Shein’s increasing focus on sustainability amid growing scrutiny of its environmental impact.

Lalani, a seasoned expert with over 14 years of experience in sustainability and corporate affairs, previously served as Sustainability Director for North and East Europe at Tetra Pak. He is recognized for his leadership in climate change, biodiversity, circular economy, food systems, and ESG strategies.

In a LinkedIn post, Lalani shared his enthusiasm for the new role:

Thrilled to step into my new role as Global Head of Sustainability at SHEIN. As one of the world’s largest fashion and retail platforms and a pioneer in on-demand fashion, SHEIN represents a disruptive model with the potential to drive sustainability at an unparalleled scale. My focus will be on embedding circularity, decarbonisation, and strategic partnerships into the core of the business.”

Lalani also highlighted the immense opportunity and complexity of the challenge ahead:

The scale and complexity of this challenge are immense, but so is the opportunity to set a new standard for sustainability in the industry. The work ahead requires bold ideas, collaboration, and action. If you’re passionate about shaping the future of sustainable fashion, please get in touch.”

Founded in 2008, Shein has become a leading global online retailer, serving customers in over 150 countries with affordable, trend-focused fashion. Lalani’s appointment marks a pivotal moment for the company as it aims to align its business model with sustainability objectives.

Shein’s focus on circularity, decarbonization, and partnerships under Lalani’s leadership could position it as a leader in sustainable innovation for the fast-fashion industry.

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The post Shein Appoints Mustan Lalani as Global Head of Sustainability appeared first on ESG News.

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