From “Mechanical Engineers Rock”:Mary Barra has consistently maintained that electric vehicles represent the long-term future of the automotive industry.
Despite fluctuations in EV demand and market conditions, General Motors continues investing heavily in battery technology, vehicle platforms, charging networks, and manufacturing capacity. The company views electrification as a central pillar of its future product strategy.
The auto industry can morph, at whatever speed it chooses, to electric transportation. And yes, a prudent CEO needs to keep customer demand front of mind throughout this process.
Big Oil, on the other hand, is in a fight for its life, and needs to actively suppress the fact that fossil fuels are having a horrific effect on the climate, human health, and any hope for world peace.
If we’re not willing to make these industries pay the price of cleaning up after themselves, the environment will continue to degrade past the point of no return.
