Per this study, 68% of Americans, across all demographic groups, will pay more for sustainability. (This is consistent with many studies over the past few years.)
Here is the caveat – trust, clarity and value determine if they follow through. (Again, consistent with prior studies.)
- If you claim you are sustainable, but are not certified/verified, don’t expect results.
- If, due to you not being certified, your claims are confusing, again, don’t expect results.
- If your offer is simply not a good value, don’t expect results.
Net, before you say this, and all the other studies saying the same thing, are wrong, you might want to test it.
- Have your company become certified sustainable.
- Have the entity that got you certified help you craft and publish your messages.
- Make sure your offer is a competitively good value.
If being attractive to 68% of your prospects is appealing, read this on what you want in a sustainability program, watch this master class, and contact us.
The post Two-thirds of Americans will pay more for Sustainability appeared first on Edenark.
