Following its recent partnership with the National Tyre Distributors Association (NTDA), TyreSafe has announced a further partnership with the British Tyre Manufacturers’ Association (BTMA) and the Imported Tyre Manufacturers’ Association (ITMA). Together, the four organizations represent every stage of the tire lifecycle and their collaboration marks the first time all four are working together in formal alignment to advance road safety, compliance and education.
These collaborations bring the UK’s retailers, manufacturers, importers and safety advocates into a unified alliance to eliminate harm caused by illegal and poorly maintained tires. The partnerships will focus on joint communication, evidence sharing and the coordinated delivery of safety campaigns that reach drivers, fleets and industry professionals nationwide.
