Washington, D.C., July 30, 2025 – The Vinyl Sustainability Council (VSC), a self-funded business council advancing sustainability in the vinyl industry, has been recognized as a Power of Associations Silver Award by the American Society of Association Executives (ASAE) for its successful VIABILITY initiative.
The VIABILITY grant program was launched in January of 2023, a first-of-its-kind, industry-wide recycling grant program aimed at accelerating post-consumer PVC recycling nationwide. VIABILITY grants support the purchase of equipment, advanced recycling, research and development, educational programs, and program management for long-lasting and sustainable recycling of PVC products. The vinyl industry’s goal is to accelerate post-consumer vinyl recycling to 160 million pounds by 2025. The program has a total of $3 million to grant over three years, thanks to generous contributions from four PVC resin producers (Formosa, Oxy, Shintech, and Westlake). To date, VIABILITY has granted approximately $2.6 million to 25 projects.
“Congratulations to the VSC for exemplifying the impact associations have on the industries and professions they represent, and on society at large,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world. We’re very proud to spotlight this award-winning initiative.”
“We are very proud that ASAE has awarded the VIABILITY program with a Power of Associations Silver Award,” said Jay Thomas, Executive Director of the VSC. “This recognition is a testament to the hard work and dedication of our partners and members, whose commitment to advancing sustainable solutions in the vinyl industry is making a lasting impact. We look forward to continuing our efforts to expand post-consumer PVC recycling and promote responsible practices throughout our industry.”
For more information on VIABILITY, visit https://www.vinylinfo.org/recycling/.
About the Vinyl Sustainability Council
The Vinyl Sustainability Council (VSC), founded in 2016 in partnership with the Vinyl Institute, is a collaborative platform for companies, organizations, and other industry stakeholders to come together to advance the U.S. vinyl industry’s contribution to sustainable development. Through its +Vantage Vinyl® verification program, the VSC aims to drive continuous improvement across all three aspects of sustainability – environmental, social, and economic performance. For more information, please visit https://vantagevinyl.com/.
About The Power of Associations Awards
ASAE’s Power of Associations Awards recognize the association community’s economic and societal contributions locally, nationally and globally. ASAE will celebrate The Power of Associations Award recipients during its annual Summit Awards Dinner on September 25, 2025, at the National Building Museum in Washington, DC.
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