Global Video Game Revenue by Country in 2024
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Key Takeaways
- China ($48.7B) and the U.S. ($47.6B) are the world’s largest video game markets, together making up over half of global video game revenue.
- Japan ($16.6B) and South Korea ($7.1B) punch above their weight given their smaller populations, reflecting deep gaming culture and strong domestic IPs.
In 2024, the global video game industry generated $182.7 billion in revenue, with just a handful of countries accounting for the majority of spending.
This visualization breaks down the top 10 countries by video game industry revenue in 2024, using data from Newzoo.
China and the U.S. Lead in Video Game Sales
China ($48.7 billion) and the U.S. ($47.6 billion) alone make up over 53% of worldwide video game revenue as seen in the data table below.
| Country | Video Game Industry Revenue in 2024 (USD, Billions) | Global Share |
|---|---|---|
 China |
$48.7 | 26.7% |
 U.S. |
$47.6 | 26.1% |
 Japan |
$16.6 | 9.1% |
 South Korea |
$7.1 | 3.9% |
 Germany |
$6.4 | 3.5% |
 UK |
$6.1 | 3.3% |
 France |
$3.8 | 2.1% |
 Canada |
$3.0 | 1.6% |
 Italy |
$2.5 | 1.4% |
 Mexico |
$2.3 | 1.3% |
| Rest of World | $38.6 | 21.1% |
| Global Total | $182.7 | 100.0% |
Both markets benefit from large populations and deep gaming ecosystems, though they differ in dynamics.
In China, mobile gaming is especially strong, while the U.S. sees more balance across console, PC, and mobile platforms.
Japan and South Korea’s Cultural Gaming Edge
While no country comes close to the U.S. and China’s revenue figures, Japan and South Korea punch significantly above their weight.
Japan generates $16.6 billion in gaming revenue despite a much smaller population than China or the United States, thanks to the country’s rich gaming culture and leading companies in the industry like Nintendo and Sony.
Similarly, South Korea’s $7.1 billion reflects its strong PC gaming culture and competitive esports scene, with competitive esports titles like League of Legends, Overwatch, and StarCraft hugely popular in the country.
Europe’s Leading Video Game Markets
Germany leads Europe with $6.4 billion in revenue, followed by the U.K. ($6.1 billion) and France ($3.8 billion).
While each represents a smaller share than Asia’s giants, together European markets add significant weight.
When Italy’s video game revenue ($2.5 billion) for 2024 is included with Germany, the UK, and France, the European countries in the top 10 make up just over 10% of global video game revenue.
Learn More on the Voronoi App 
To learn more about the video game industry’s revenues, check out this chart of video game revenue over time in the U.S. on Voronoi, the new app from Visual Capitalist.
