Why green awareness fails to sustain repurchase: willingness to pay a premium under price and usability frictions

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Date:

Publication date: August 2026

Source: Cleaner and Responsible Consumption, Volume 22

Author(s): Mai Yen Dinh, Duong Do Vinh, Hoang Cam-Tu Tran, Thi Quynh Trang Nguyen, Thanh Tran

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