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At the RSB Annual Conference 2025, we’re asking a big question:
If the promises of Plan A aren’t delivering, what does it take to build and scale Plan B?
Across the bioeconomy, we’ve seen policy frameworks that take years to implement, corporate commitments that lack credible proof of impact, and innovative pilots that fail to scale because they lack the right partnerships, finance, or enabling systems.
This isn’t failure. It’s feedback. And the lesson is clear: we need approaches that are both credible and actionable, tested in the real world, and ready to be scaled without compromising integrity.
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What is Plan B?
Plan B is our shorthand for a different way of working:
- Grounded in credibility. Solutions backed by rigorous standards, transparent data, and measurable impact.
- Rooted in collaboration. To shift systems, we need to connect innovators, implementers, policymakers, financiers, and communities.
- Driven by real-world results. Let’s focus on what’s already being done, and explore how to take it further.
Plan B isn’t just a plan; it’s proof that better systems are possible, and it’s an invitation to make them the norm. And so, to make Plan B succeed, we need to:
- Scale what works. Proven innovations can’t remain niche. They must be embedded into mainstream systems.
- Strengthen system integrity. The bigger and faster we move, the more we need to safeguard credibility.
- Include all voices. Diverse perspectives and geographies are essential for building fair, inclusive solutions.
At the RSB Annual Conference 2025, you’ll meet the leaders already making Plan B happen.
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Join us in building Plan B
This December in Geneva, RSB will convene the people who prove we can do better, that we are doing better, and that with the right collaboration, we can scale credible, real-world solutions to meet the urgency of our time.
Secure your place now and be part of the conversation, and the action!
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