Apollo Tyres has signed new distribution agreements for France and Scandinavia as part of a broader plan to improve the availability and visibility of the Vredestein bicycle tire range across Europe.
In France, Apollo has appointed two new partners: Triangle SAS will manage distribution for urban and commuting tires and inner tubes, while AlternativSport will focus on the sports segment.
In Scandinavia, the company has signed a strategic agreement with Cykelgear, which will offer the entire range of Vredestein bicycle tires and inner tubes to B2B and retail customers in the region.
“These new agreements are a major step in our European growth strategy for the Vredestein brand,” said Nic Knippers, division head for TWT at Apollo Tyres.
