Ranked: The Countries that Drink the Most Wine per Capita

Ranked: Wine Consumption per Capita in 2024

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Wine is a deeply regional drink. In some countries it’s part of everyday meals, while in others it’s a more occasional purchase.

This visualization compares wine consumption per capita in 2024 across the 20 countries with the highest overall wine consumption using data from the International Organisation of Vine and Wine, and population (15 years and older) figures from the World Bank.

The differences are dramatic, showing how quickly “typical” wine consumption changes depending on where you look.

The Countries that Drink the Most Wine per Person

Portugal sits alone at the top at 61.1 liters per person in 2024. That’s 18.4 liters higher than second-place Italy (42.7) and 19.6 liters above France (41.5).

The data table below shows wine consumption per capita by country in 2024 in liters:

Rank	Country	Annual wine consumption per capita in 2024 (liters)
1	Portugal	61.1
2	Italy	42.7
3	France	41.5
4	Switzerland	29.7
5	Austria	28.6
6	Australia	24.5
7	Germany	24.5
8	Hungary	24.4
9	Spain	23.8
10	UK	22.3
11	Argentina	21.6
12	Netherlands	20.7
13	Romania	18.7
14	Canada	13.7
15	USA	11.8
16	South Africa	9.2
17	Russia	6.8
18	Japan	2.8
19	Brazil	1.9
20	China	0.5

Portugal’s high wine production per capita and low value-added tax (VAT) of 13% on still wine (the lowest in the EU) fuel its high consumption.

Even if sparkling wines face a 23% value-added tax in Portugal (with no extra alcohol excise tax), in-restaurant sparkling VAT falls back down to 13%.

Across the 20 countries shown, the average is 21.5 liters per person and the median is 22.0—meaning half of countries are above (or below) roughly the low-20s.

European Countries Drink the Most Wine per Capita

European countries hold the top five spots in terms of drinking the most wine per capita, and as a group, European countries average 28.7 liters per person, well above the 20-country average of 21.5.

However, there’s a clear top tier even among European countries, with a significant drop-off after the top three.

Consumption falls 11.8 liters from France (41.5) to Switzerland (29.7)—equal to the entire per-capita consumption level in the U.S. (11.8).

Wine Consumption Varies Outside Europe

Non-European countries in this dataset average 10.8 liters per person—less than half the European average (28.7). But the spread is wide.

Australia is the standout at 24.5 liters, while Canada (13.7) and the U.S. (11.8) sit closer to the middle-lower range.

At the bottom end, Japan (2.8), Brazil (1.9), and China (0.5) show how small per-capita consumption can be in large, non-traditional markets.

Learn More on the Voronoi App

To learn more about global wine consumption, check out this graphic on Voronoi which visualizes overall consumption per country.

• Source: https://www.visualcapitalist.com/ranked-the-countries-that-drink-the-most-wine-per-capita/