Continental has announced it is developing tires with low rolling noise to help reduce traffic noise and enhance in-vehicle comfort. Using innovative tread designs and technologies, the tires are designed to address noise pollution and air pollution, which are major environmental and health concerns. The World Health Organization (WHO) ranks traffic noise as Europe’s second-largest environmental health risk, and it is a daily challenge in megacities across Asia and Latin America.
Tire noise typically becomes audible to the human ear at moderate driving speeds. At lower speeds, engine noise dominates. With the shift toward electric vehicles – and the quieter motors of electric cars and buses compared with combustion engines – the importance of low-noise tires has grown significantly.
