Ranked: Which Brands Gained the Most From the FIFA World Cup?
Key Takeaways
- Aramco recorded the largest estimated brand value gain from the 2026 FIFA World Cup, at roughly $1.1 billion.
- The 21 sponsors analyzed added an estimated $7.2 billion to their combined brand value.
- Lenovo’s $295 million gain was smaller than those of many larger companies, but represented an estimated 4.2% increase from its January brand value, the highest percentage uplift in the analysis.
The FIFA World Cup gives brands access to one of the largest global audiences in sports.
For official sponsors, that exposure can translate into greater awareness, stronger consumer perceptions, and measurable financial value.
This graphic ranks 21 sponsors by their estimated brand value gains during the 2026 World Cup. The data for this visualization comes from Brand Finance.
Aramco and Verizon Lead in Dollar Gains
Brand Finance defines brand value as the net economic benefit a company could achieve by licensing its brand on the open market.
According to the company, Aramco recorded the largest estimated increase, adding approximately $1.1 billion to its brand value. This lifted its estimated value from $47.3 billion at the beginning of 2026 to about $48.4 billion in July.
| Rank | Brand | Jan 2026 Value (USD millions) |
Estimated Brand Value Uplift (USD millions) |
|---|---|---|---|
| 1 | Aramco | 47,300 | 1,100 |
| 2 | Verizon | 73,000 | 1,000 |
| 3 | Hyundai | 24,800 | 836 |
| 4 | Coca-Cola | 46,100 | 733 |
| 5 | Bank of America | 47,600 | 631 |
| 6 | Visa | 44,000 | 532 |
| 7 | Home Depot | 73,400 | 402 |
| 8 | Kia | 10,400 | 365 |
| 9 | McDonald’s | 42,600 | 309 |
| 10 | Lenovo | 7,000 | 295 |
| 11 | Lay’s | 15,100 | 254 |
| 12 | adidas | 18,900 | 232 |
| 13 | Budweiser | 7,700 | 130 |
| 14 | DoorDash | 3,800 | 65 |
| 15 | Michelob Ultra | 3,700 | 63 |
| 16 | Mengniu | 6,000 | 59 |
| 17 | Airbnb | 5,900 | 57 |
| 18 | American Airlines | 8,500 | 43 |
| 19 | Marriott | 4,500 | 20 |
| 20 | Hisense | 885 | 19 |
| 21 | Globant | 1,200 | 7 |
Verizon followed closely with a gain of roughly $1.0 billion, taking its brand value to an estimated $74.0 billion.
Hyundai ranked third with an $836 million uplift, while Coca-Cola added $733 million.
Together, the four leading companies accounted for more than half of the combined gains among all 2026 World Cup sponsors analyzed.
Global Consumer Brands Capture Major Value
Several widely recognized consumer and financial brands also recorded significant gains.
Bank of America added an estimated $631 million in brand value, followed by Visa at $532 million and Home Depot at $402 million.
Kia gained $365 million, while McDonald’s and Lenovo added $309 million and $295 million, respectively.
Smaller Brands Saw Strong Percentage Uplifts
Ranking sponsors by dollar gains tells only part of the story.
Lenovo’s $295 million gain was smaller than those of many larger companies, but represented an estimated 4.2% increase from its January brand value, the highest percentage uplift in the analysis.
Kia and Hyundai also stood out, with estimated gains of 3.5% and 3.4%, respectively.
Hisense gained only $19 million in absolute terms, yet its estimated 2.1% uplift exceeded the average among the sponsors studied.
At the lower end of the dollar ranking, IT and software developer Globant added an estimated $7 million, while Marriott and Hisense gained $20 million and $19 million, respectively.
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- Source: https://www.visualcapitalist.com/ranked-which-brands-gained-the-most-from-the-fifa-world-cup/
