A new infotainment animation is drawing criticism from many BMW drivers. Instead of the usual start-up screen, some customers are greeted with a promotion for the new Spider-Man film when entering their vehicle. BMW, however, says it does not regard the campaign as advertising and presents it as an enhanced customer experience.
- Source: https://www.electrive.com/2026/08/07/bmw-sparks-criticism-with-in-car-spider-man-advertising/
