Lion, a beverage company headquartered in Sydney, Australia, has begun piloting a returnable crate and bottle system for Steinlager, a lager-style beer, in New Zealand.
Lion says it is “the first in the world” to successfully combine circular beer bottles and digital tracking. The pilot is developed to modernize the classic Kiwi Swappa Crate by eliminating the deposit and adding digital tracking to help consumers manage reusable bottles easily.
