Graphic courtesy TSNA.
Two Sides North America (TSNA), a non-profit organization dedicated to promoting the sustainability of paper, says its second annual Love Paper Week achieved significant growth in industry engagement.
Building on the momentum of 2025’s inaugural campaign, this year’s Love Paper Week—which ran from Feb. 2 to 6—generated a 46% increase in website traffic and more than 500,000 social media impressions. This reach was supported by companies across the print, paper and packaging industries, which leveraged TSNA’s branding tools and resources.
Love Paper Week is part of an ongoing Love Paper campaign that highlights paper’s role, sustainability and effectiveness for businesses, consumers and communities, around the world.
“Our research continues to reveal widespread public misconceptions about print and paper,” explains Jules Van Sandt, TSNA’s executive director. “Love Paper Week provides companies throughout the supply chain with the tools to both celebrate the medium and educate the public.”
