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Food & Agriculture

Precision Ag News 2/4

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  • Nutrien Ltd. announced the appointment of Chris Reynolds as Executive Vice President, Global Sales, a role created to unify leadership across the wholesale and retail sales organizations and strengthen how the business delivers value to customers worldwide. The appointment follows a planned leadership transition as Jeff Tarsi, who has led Nutrien’s global retail business through a period of significant growth and transformation, steps into an advisory role.
  • Bailey AG, a marketing consultancy serving agricultural businesses across the Midwest and Canada, today announced the launch of Tumbleweed™, a new digital marketing tool designed to help rural businesses and ag retailers stay consistent, organized, and relevant on social media.
  • Cropin, the world’s largest deployed AI platform for food and agriculture, has launched a unique agrifood ‘ecosystem’ to reduce the risks and uncertainties associated with one of the world’s most unpredictable yet vital industries. Drawing on more than a decade of data collection and interpretation, Cropin Ecosystem connects agriculture and the digital world by combining disparate streams of data – from the field onwards – with artificial intelligence, allowing players within the food chain to mitigate agricultural and supply risks to build more predictable, resilient supply chains.
  • Two leaders in the agricultural biologicals sector have signed on as the first sponsors of a comprehensive, farmer-centric market research effort around row-crop farmers’ use of agricultural biologicals. The study, “Biologicals: Row-Crop Farmer Value, Perception and Potential,” is being launched by Stratovation Group, a firm specializing in research, marketing and communications in the agricultural sector.
  • Genvor, Inc., a pioneer in AI-accelerated peptide technology for sustainable agriculture, announced the appointment of Dr. George Stavrides as Executive Vice President, Business Development & Commercialization, effective February 2, 2026. In this role, Dr. Stavrides will lead Genvor’s commercial strategy and execution, focusing on expanding strategic partnerships, licensing agreements, and collaboration opportunities with global agricultural companies.
  • Bushel Plus Ltd., a global leader in harvest optimization and agricultural technology, announced it will transition to a new company name, BranValt, with the official change taking effect in July 2026. The rebrand reflects the company’s evolution from a pioneer in harvest loss measurement to a global provider of integrated solutions that help farmers protect yields, improve efficiency, and maximize the value of every acre at harvest.
  • The National Wheat Foundation announced the twelve winners of Top-Quality Awards in the 2025 National Wheat Yield Contest. The 28 National Yield Winners all sent in ten pounds of wheat which was analyzed for grain, milling, flour and end-use qualities. A panel of thirteen experts went over the results and determined which of the wheats earned the coveted, “top-quality” designation. Each Top-Quality Award recipient will receive a $250 cash prize at the Winners’ Reception on February 24, 2026, in San Antonio, held in conjunction with Commodity Classic.
  • Unverferth Manufacturing Company, Inc. is excited to announce its Air Command™ Section Control System, designed for Unverferth Pro-Force® dry fertilizer spreaders, has received the prestigious AE50 Award from the American Society of Agricultural and Biological Engineers (ASABE).
  • Sakata Seed America announced the promotion of Justin Davis to Chief Operating Officer (COO), Vegetables, effective February 1, 2026.
  • Endangered Species Act (ESA) requirements on pesticide labels are putting applicators in a tough spot. They’re responsible for verifying compliance before spraying, but some of the information they need lives on the farm. Many applicators don’t have visibility into the practices growers are using to meet runoff mitigation point requirements. Acre Blitz is solving this with two products that work together: the ESA Field Exchange, where growers document their field-level mitigations, and the ESA Check API, which delivers that data to applicators, retailers, cooperatives, and crop consultants at the moment they need it.
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