Ranked: Where the iPhone Costs the Most in 2026

Ranked: Where the iPhone Costs the Most in 2026

Apple sells the same flagship smartphone worldwide, but its retail price varies significantly by market.

This graphic compares the price of Apple’s iPhone 17 Pro (256GB) across 41 markets in 2026 using data from Deutsche Bank.

The World’s Most Expensive Place to Buy an iPhone

Türkiye tops the ranking at $2,592, more than $1,400 above the U.S. price of $1,181. Brazil ranks second at $2,260, while Egypt follows at $1,872.

At the other end of the ranking, Japan has the lowest price in the comparison at $1,121, slightly below U.S. pricing. The wide gap shows how taxes, import policies, and local market conditions can outweigh the global pricing strategy of one of the world’s leading smartphone brands.

Rank	Country	iPhone 17 Pro 256GB (USD)	Price relative to the U.S.
1	Türkiye	$2,592	219%
2	Brazil	$2,260	191%
3	Egypt	$1,872	158%
4	Hungary	$1,826	155%
5	Norway	$1,687	143%
6	Mexico	$1,657	140%
7	Sweden	$1,601	135%
8	Poland	$1,588	134%
9	Czechia	$1,585	134%
10	Finland	$1,578	134%
11	Portugal	$1,566	133%
12	Greece	$1,566	133%
13	Italy	$1,554	132%
14	Ireland	$1,554	132%
15	Denmark	$1,553	131%
16	France	$1,543	131%
17	Netherlands	$1,543	131%
18	Belgium	$1,543	131%
19	Spain	$1,531	130%
20	Austria	$1,508	128%
21	Germany	$1,508	128%
22	Luxembourg	$1,492	126%
23	UK	$1,476	125%
24	India	$1,427	121%
25	Australia	$1,413	120%
26	Saudi Arabia	$1,386	117%
27	Switzerland	$1,385	117%
28	New Zealand	$1,370	116%
29	Singapore	$1,364	115%
30	Malaysia	$1,352	114%
31	Thailand	$1,350	114%
32	China	$1,332	113%
33	Vietnam	$1,330	113%
34	Philippines	$1,326	112%
35	Canada	$1,291	109%
36	UAE	$1,279	108%
37	Taiwan	$1,264	107%
38	Hong Kong	$1,200	102%
39	United States	$1,181	100%
40	South Korea	$1,181	100%
41	Japan	$1,121	95%

Europe accounts for much of the ranking’s upper half, partly because advertised prices include value-added tax (VAT). Standard VAT rates range from 27% in Hungary to just over 8% in Switzerland, contributing to substantial differences in final retail prices.

Why Do iPhone Prices Vary So Much?

Apple establishes regional prices, but governments also play a major role in determining what consumers pay.

Import duties, regulatory fees, and device-specific taxes can significantly increase the retail price of electronics. Currency movements also affect local pricing, particularly when domestic currencies weaken against the U.S. dollar.

Türkiye is the clearest outlier. In addition to a 20% VAT, smartphones are subject to special consumption taxes and registration fees that sharply increase their retail prices.

Why Japan Is One of the Cheapest Markets

Japan is one of the few markets where Apple’s flagship iPhone costs less than it does in the United States.

A relatively low 10% consumption tax, a highly competitive smartphone market, and Apple’s long-standing pricing strategy have helped keep prices comparatively low. Even so, Apple has recently raised prices on some products in Japan following years of yen weakness and shifting exchange rates.

Global price rankings can change quickly. As currencies fluctuate and governments adjust taxes and import policies, today’s cheapest market may not hold that position for long.

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To learn more about this topic, check out this graphic on how Apple makes its money.

• Source: https://www.visualcapitalist.com/ranked-where-iphones-cost-the-most-in-2026/