Following the recent discontinuation of the Paper + Packaging Board’s consumer sustainability program, Two Sides North America (TSNA) will now take the lead in promoting positive, research-based, environmentally focused messaging for the sector.
TSNA’s renewed Love Paper campaign (pictured) and other initiatives will continue to champion sustainability, innovation and the important role of paper and packaging materials in consumers’ everyday lives.
“We’re thrilled to bring the Love Paper campaign to the forefront, using it as a powerful tool to reach consumers directly,” says Jules Van Sant, executive director of TSNA. “Paired with the in-depth data and research developed by the Paper + Packaging Board, we are uniquely positioned to continue driving awareness about environmentally intelligent choices within our industry. We are committed to informing consumers and stakeholders about the renewable, recyclable and essential qualities of paper and packaging products.”
With the transition, the Paper + Packaging Board and its How Life Unfolds campaign websites now redirect to TSNA.
“Consumers looking for credible data and information can rely on TSNA to fill the void, incorporating the impactful and award-winning work done by our campaign,” says Mary Anne Hansan, the board’s president.
A non-profit organization funded by industry members, TSNA is dedicated to showcasing the paper and packaging sector’s leadership in sustainable forest management, innovation in reducing environmental footprints and the unique qualities of paper. Its work includes creating educational materials, campaigns and industry-wide collaborations.
- Source: https://www.pulpandpapercanada.com/two-sides-north-america-carries-on-paper-packaging-boards-legacy/
