Mapped: AI Adoption Across Europe
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Key Takeaways
- AI adoption is highest in Northern Europe, with Norway leading the continent at 56%.
- Major economies like Germany and the UK lag smaller countries, with only about one-third reporting recent use.
- Across Europe, the map shows a widening adoption gap as AI becomes mainstream faster in some countries than others.
Artificial intelligence is spreading quickly across Europe, but adoption is not happening evenly. A clear divide is emerging between countries where AI is becoming mainstream and those where usage remains relatively low.
This map from Visual Capitalist’s AI Week, sponsored by Terzo, shows the share of people in each European country who used AI in the last three months, based on data from Eurostat and IAB UK.
AI Usage Across Europe
Since the rollout of consumer AI tools in late 2022, Europe has begun to split into clear adoption tiers. Northern European countries dominate the top of the ranking, while several of the continent’s largest economies sit much lower.
The table below shows the share of people in each country who report using AI tools within the last three months.
| Rank | Country | Individuals using AI tools (%) |
|---|---|---|
| 1 |  Norway |
56.3 |
| 2 |  Denmark |
48.4 |
| 3 |  Switzerland |
47.0 |
| 4 |  Estonia |
46.6 |
| 5 |  Malta |
46.5 |
| 6 |  Finland |
46.3 |
| 7 |  Ireland |
44.9 |
| 8 |  Netherlands |
44.7 |
| 9 |  Cyprus |
44.2 |
| 10 |  Greece |
44.1 |
| 11 |  Luxembourg |
42.5 |
| 12 |  Belgium |
42.0 |
| 13 |  Sweden |
42.0 |
| 14 |  Austria |
39.4 |
| 15 |  Portugal |
38.7 |
| 16 |  Spain |
37.9 |
| 17 |  Slovenia |
37.6 |
| 18 |  France |
37.5 |
| 19 |  Lithuania |
36.9 |
| 20 |  Czechia |
35.4 |
| 21 |  UK |
34.3 |
| 22 |  Latvia |
33.4 |
| 23 |  EU |
32.7 |
| 24 |  Germany |
32.3 |
| 25 |  Slovakia |
30.8 |
| 26 |  Hungary |
29.6 |
| 27 |  Croatia |
27.5 |
| 28 |  Poland |
22.7 |
| 29 |  Bulgaria |
22.5 |
| 30 |  North Macedonia |
22.0 |
| 31 |  Bosnia & Herzegovina |
20.3 |
| 32 |  Italy |
19.9 |
| 33 |  Turkey |
18.6 |
| 34 |  Romania |
17.8 |
Eurostat data shows Northern Europe leading the way. Norway ranks first at (56%), followed by Denmark at 48% and Finland at 46%, suggesting AI has already entered the mainstream for a large share of people in these countries.
At the other end of the spectrum, adoption remains far lower in parts of southeastern Europe. Romania ranks last, with fewer than one in five people reporting recent AI use
Mixed Results in the Mediterranean
Across Southern Europe, results varied immensely, with Italy (20%) and even Turkey (19%) seeing less than half the usage reported by their counterparts in Cyprus or Greece (both 44%), to say nothing of Malta (47%).
Meanwhile, the Iberian countries, Spain (38%) and Portugal (39%), reported mid-range figures in line with those seen in Western European peers like France and the United Kingdom.
The high gaps in AI usage across the Mediterranean appears to cut across economic or developmental divides.
Young People Leading the Way
Younger people appear to be accelerating adoption further. In the UK, for example, overall recent AI use stands at 34%, but among those aged 15-24, 24% report using these tools daily.
That points to a second divide beneath the country-level map: even where national adoption looks moderate, AI may already be deeply embedded among younger users in school and early-career workplaces.
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