Are you ready to eat less meat? Consumer segmentation based on the transtheoretical model of behaviour change

Publication date: September 2025

Source: Cleaner and Responsible Consumption, Volume 18

Author(s): Bárbara Franco Lucas, Thanh Mai Ha, Franziska Götze, Minh Hai Ngo, Evelyn Markoni, Thi Lam Bui, Anh Duc Nguyen, Nhu Thinh Le, Mathilde Delley, Bao Duong Pham, Thomas A. Brunner

• Source: https://www.sciencedirect.com/science/article/pii/S2666784325000464?dgcid=rss_sd_all