It’s not easy shopping consciously during the holiday season — especially during Cyber Week. It’s a time of year notorious for overconsumption, impulse buys, and purchases that are bound for the landfill just months (or even days) later.
But I also don’t believe that sustainable living just looks ONE way. These sustainable and ethical Black Friday discounts can be a way to access better products for more affordable prices. And a great way to support small businesses over big box stores during what is often the most important time for businesses.
Here are some things to keep in mind to engage with Cyber Week and Black Friday more sustainably!
1. A “deal” isn’t a “deal” if we’re buying things we won’t actually use and enjoy long-term (it’s easy to get caught up in the thrill of a deal and buy something that we totally wouldn’t have bought otherwise — been there, done that!)
2. Our whole platform is about challenging overconsumption, but if we want to intentionally purchase some ethical clothing or eco-friendly gifts, these sale days can be a great opportunity to support conscious brands more affordably.
3. It’s worth asking some additional questions and taking some extra time to make these purchasing decisions because the dopamine hit of a good deal can skew our decision-making abilities!
4. If the whole Cyber Week affair stresses you out or you’re feeling pressured to buy more than you originally intended, know that you can step out at any time. Turn off your notifications and get outside and/or spend time with loved ones! You do not need to buy ALL (or any) of your holiday gifts during this week.
But if you’re ready to make a mindful investment in something for yourself, or have a long list of gifts and you want some support in shopping small and consciously, check out this list of the best sustainable and ethical Black Friday and Cyber Week deals going on. Plus, we featured some companies opting out of deals and doing donations instead.
Transparency note: we only feature brands that meet high standards for sustainability we love, that we think you’ll love too. Some of these links are affiliate links, meaning if you purchase via these links we may earn a commission, which helps us continue this site. Thanks for your support!
Top Picks for Sustainable Black Friday Sales from Our Partners:
Sabai
Sabai is a B Corp certified furniture company creating eco-minded affordable yet quality furniture. Using recycled upholstery fabrics and SFI-certified wood, Sabai’s sofas and chairs are made sustainably in the Carolinas, Tennessee, and Michigan.
But Sabai goes beyond eco-conscious materials — the company also offers a secondhand program and replacement parts so you can repair, rather than replace, your sofa.
Sale Details: Up to 40% off
Avocado
Avocado offers certified organic mattresses, bedding, and furniture crafted with a commitment to rigorous environmental and ethical standards.
Avocado is Climate Neutral Certified and utilizes Global Organic Textile Standard (GOTS) certified cotton and Global Organic Latex Standard (GOLS) certified latex in their products. And with a zero-waste manufacturing facility in Los Angeles, Avocado is dedicated to sustainability at every step, ensuring that each product is as eco-conscious as it is comfortable.
Sale Details: Save up to 20% on mattresses, 10% on pillows, furniture, clothing, and bath & body, and up to 50% off on bedding
ABLE
ABLE is a sustainable brand focused on creating better work opportunities for women, with a local staff that is 96% female and partnerships with women-owned manufacturers globally.
They are committed to wage transparency and ensuring all workers receive a living wage, empowering individuals and communities. Their collection features chic clothing, accessories, bags, shoes, and fine jewelry designed to be investment-worthy staples in your wardrobe, making it easy to shop for pieces that support ethical practices and empower women.
Early Access Sale Details: Use code CLSHOLIDAY for 35% off until Dec 3
Passion Lilie
Passion Lilie is a woman-owned, sustainable brand dedicated to fair wages, ethical production, and traditional craftsmanship. Specializing in classic silhouettes and unique handblock prints, their clothing (and homeware linens) are crafted from natural fibers and treated with eco-friendly dyes.
Partnering with artisans in India, Passion Lilie not only ensures fair, living wages but also invests in skill-building programs to support women in becoming skilled tailors. This holiday season, you can find timeless pieces that bring style, sustainability, and positive impact into your wardrobe and home at Passion Lilie.
Sale Details: 30% off sitewide with code BFCM2024 (Nov 27 – Dec 3)
Mightly
Mightly creates stylish and sustainable clothing for children, including their Mom & Mini collection of matching outfits for moms and little ones. Crafted from GOTS-certified organic cotton sourced from the Fair Trade-certified Chetna Organic Farmers Association in India, Mightly supports over 15,000 small-scale farmers.
Their commitment to ethical production ensures safe working conditions and the elimination of harmful substances throughout the manufacturing process. With durable designs that withstand childhood adventures, Mightly makes it easy for families to dress stylishly, sustainably.
Sale Details: Use code MAMALOVE15 for 15% off or access their holiday sale:
- Get 10% off orders <$100
- Get 15% off orders $100 – $199
- Get 20% off orders $200+
&HER
&HER specializes in natural fiber bras made from Supima cotton, known as the finest cotton in the world, sourced from the U.S. Southwest for its softness and durability. They also use Roica V550, the only degradable spandex globally, and Tencel for stretch.
With over 100 sizes available, &HER offers personalized fitting options through their Fit Guide and virtual consultations. Committed to sustainability and ethical practices, &HER provides comfort and luxury while prioritizing eco-minded practices.
Sale Details: 15% off for new customers with code &HERFIRST | 20% off orders $200+ with code SAVE20
Nazeerah
Nazeerah is a forward-thinking clothing brand rooted in regenerative practices, designing high-quality clothing with environmental renewal in mind. Sourced from biodynamic cotton farms in Egypt, their collections support a new generation of farmers working to restore soil fertility using ancestral wisdom and sustainable techniques. With a commitment to transparency and regional supply chains, Nazeerah models a new standard in fashion.
Sale Details: Tiered Discounts Nov 25 – Dec 1
- 20% with $50+ purchase
- 30% with $100+ purchase
- 40% with $200+ purchase
Dec 2: Free regenerative Egyptian cotton Classic T-Shirt (pictured) with $125+ purchase
Activist Skincare
Skincare products can be the difference between a good day or one spent fretting over an irritated face and hiding behind sunglasses. Lucky for you, Activist Skincare is filled with the goodness of high-performing, clean, ethically-sourced ingredients.
The woman-owned skincare range is also passionate about packaging and offers all of its products in completely recyclable and refillable glass jars to help you come back for more without polluting the planet. They offer starter trial kits for newbies, allow you — or your gift recipient — to choose products by individual skin concerns.
Sale Details: Up to 25% off (sign up with your email to get early access to this sale)
JulieMay
JulieMay offers lingerie made from GOTS-certified organic cotton and fair-trade mulberry peace silk, focusing on luxurious comfort and planet-friendly practices. They use non-toxic dyes and detergents and take steps to minimize water waste in manufacturing, and the brand is certified by Allergy UK to be safe for hypo-allergenic skin.
From factory to office, all employees earn a living wage, reflecting JulieMay’s dedication to ethical practices. Additionally, they support various charities year-round, contributing to both environmental and social causes with each purchase. At JulieMay, you’ll find lingerie that’s as thoughtful as it is beautiful.
Sale Details: Use code JULIEMAY for 10% off first order
Kotn
Kotn is a Canadian B Corp focused on ethical production and community impact, creating elevated basics from carefully sourced materials in versatile neutral tones. Their cotton is sourced directly from farmers in Egypt, ensuring fair compensation and transparent supply chains.
Kotn reinvests profits to build schools and support education in rural areas, helping to uplift communities. Their collection features cozy knits and matching sets for both men and women, offering timeless pieces perfect for a slow fashion wardrobe.
Sale Details: 100% of sales will be donated to building schools in Egypt from Nov 29 – Dec 3
DoneGood
DoneGood is a mission-driven marketplace that connects consumers with ethically made products from brands committed to social and environmental responsibility.
By curating a wide range of sustainable apparel, home goods, and beauty products, DoneGood makes it easy to shop for items that align with your values. The platform focuses on transparency, highlighting brands that prioritize fair labor practices, eco-friendly materials, and positive community impact, which empowers shoppers to make informed choices and support businesses that are dedicated to making a difference.
Sale Details: Shop for Good Sale up to 60% off (Nov 29 – Dec 2)
Tradlands
Tradlands is a slow fashion brand with timeless, small-batch essentials designed to honor you and your lifestyle.
From versatile dresses and cozy sweaters to thoughtfully tailored shirts and jackets, each piece (available in sizes XS – 4XL) is engineered with durability, comfort, and effortless style in mind. Made with high-quality materials, finished seams, and purposeful detailing, Tradlands’ garments are built to withstand years of wear and washing while feeling as good as they look.
Sale Details:
- Take 25% off up to $149 with code BF25
- Take 30% off over $150 with code BF30
- Plus get a special gift for orders over $200 (until supplies last)
Postcard Cabins
The perfect experience gift! Postcard Cabins — formerly called Getaway — has cabins in 29 locations across the U.S. Their cabins are secluded in nature near major cities like New York, LA, Chicago, Seattle, and Dallas.
Check out my review of their Chicago area location with my top tips on what to do (and not do) and what to pack vs. leave at home.
Sale Details: Take 25% off on any stay now through March with code NATUREBOUND | 30% off when you stay Dec 2 – 22 with code COZYWINTER30
The following Black Friday and Cyber Week sales from sustainable brands are sorted by category!
Sustainable Homewares & Furniture Sales
Made Trade
An ethical woman-owned, family-run online store with artisan-crafted and sustainably-sourced clothing, accessories, furniture, and home goods.
Discount: Up to 70% off sale items + 15% off sitewide with code GREENHOLIDAY
Medley
Sustainable furniture company with dining, living, and bedroom furniture made from premium materials such as OEKO-TEX® STANDARD 100-certified wool and FSC-Certified solid wood
Discount: $80-$800 in savings on furniture pieces during “Thank You” sale going on now through Dec 5
Urban Natural
Sustainable home decor and furniture retailer with top brands like Copeland, Cisco Home and East Fork
Discount: Take up to 30% off sitewide in their best sale of the year
Boll & Branch
Fair trade and organic-certified bedding and bath products
Discount: 25% off sitewide with code CYBER25 (50% off select styles on orders $300+)
Buffy
Eucalyptus fiber comforters, plus hemp and eucalyptus bedding
Discount: 25% off or more sitewide
The Citizenry
Artisan-made home goods and furniture
Discount: Up to 35% off sitewide
Coyuchi
Sustainable bedding, bath, home goods, and pajamas made with GOTS-certified organic cotton or regeneratively-sourced fibers
Discount: 25% off sitewide + free shipping
Delilah Home
Organic cotton bedding and towels
Discount: Save 20-40% going on now
Lanna Passa
Bamboo pendants, lamps, wall art, and homeware made in Thailand
Discount: Use code BLACKFRIDAY20 for 20% off sitewide until Dec 10
My Green Mattress
Non-toxic organic mattresses, bed frames, and accessories
Discount: Save $150 – $300 on mattresses and 15% on bedding and bases going on now
Naturepedic
Certified organic natural mattresses
Discount: Up to $1159 off organic mattresses and bedding
Saatva
Eco-friendly memory foam mattresses and organic bedding
Discount: Take $400 off orders $1,000+
Savvy Rest
Organic mattress and non-toxic furniture retailer using sustainable natural materials
Discount: Take 20% off with code CONSCIOUSSTYLE20
SOL Organics
GOTS-certified organic cotton bedding
Discount: 30% off sitewide
Ten Thousand Villages
Ethical and artisan-made fair trade retailer
Discount: Get 20% off 3 or more full-price items
Ethical & Sustainable Fashion Holiday Sales
Christy Dawn
Slow fashion brand with dreamy dresses and other clothing made responsibly from deadstock fabric, organic cotton, or regenerative cotton grown by Oshadi in India
Discount: Up to 50% off favorite styles
Mate The Label
Loungewear and basics made with non-toxic and organic materials
Discount: 30% off sitewide
Monica Vinader
Jewelry made from 100% recycled gold vermeil and 100% recycled sterling silver
Discount: Up to 50% off flash sales, plus 30% off everything else
Nisolo
Ethical fashion accessories brand with fair trade practices, ensuring 100% living wages
Discount: 40% off sitewide with code SITE40
Organic Basics
Eco fashion brand with intimates, basics, activewear and lounge apparel made with earth-minded fabrics
Discount: Save up to 60% sitewide + buy 3 pairs of underwear, get 1 free
PACT
Organic cotton basics and loungewear plus home textiles made in Fair Trade Certified factories
Discount: Up to 40% off sitewide
The RealReal
Luxury fashion consignment site for finding pre-loved designer apparel and accessories
Discount: Up to 75% off
The Knotty Ones
Timeless and stylish hand-knitted knitwear made with biodegradable yarns crafted by female artisans living in rural Lithuania.
Discount: Up to 30% off
Thesus
Ethical footwear brand with vegan boots and sneakers made from sustainable, traceable materials, including large percentage of recycled materials
Discount: Up to 40% off
Vestiaire Collective
Luxury fashion resale site
Discount: Up to 70% off
tentree
Eco-minded clothing and accessories brand that plants 10 trees with every order
Discount: Up to 50% off sitewide for Green Friday sale
ThredUp
Online secondhand marketplace
Discount: 45% off plus free shipping until Nov 27
Subset
Organic cotton underwear and bralettes
Discount: 30% off soft bras and underwear, 40% off loungewear, and up to 50% off select styles
Amour Vert
Eco-minded fashion brand with elevated clothing, mostly made locally
Discount: 40% off everything
Brook There
Comfy organic cotton undergarments: underwear, bralettes, and nightgowns cut and sewn in the U.S.
Discount: 40% off sitewide
EILEEN FISHER
Timeless, high quality slow fashion brand with circularity programs
Discount: 50% off sale items Nov 26 – Dec 2
HYER GOODS
Wallets, bags, and other accessories made from upcycled materials
Discount: Up to 65% off almost everything
Whimsy + Row
Eco-friendly Los Angeles-based clothing label with effortless pieces
Discount: Up to 60% off for Green Friday
Toad&Co
Eco-friendly men’s and women’s outerwear and casual clothing
Discount: Up to 70% off everything
Reformation
Sustainably-minded apparel brand actively working towards 100% circularity and building a Climate Positive business
Discount: 25% off sitewide Nov 27 – Dec 2 (exclusions apply)
Clean and Low Waste Beauty
100% Pure
Fruit-pigmented makeup and plant-based non-toxic skincare
Discount: Add $45+ of regular priced items to cart, access deals starting at $5
ILIA
Clean makeup brand — personally I love their Limitless Lash and Super Serum Skin Tint
Discount: 20% off sitewide, 25% off orders $125+, Nov 25 – Dec 2
Skylar
Non-toxic natural vegan perfume
Discount: 30% off sitewide; 40% off select scents
Detox Market
Clean beauty and wellness retailer
Discounts: 20% off with code BFCM20 plus free Odacité gift on orders $200+
Henry Rose
Fine fragrances with 100% ingredient transparency; EWG Verified and Cradle to Cradle Certified
Discount: Receive a free 10mL mini fragrance or 50mL body spray with any $65+ purchase Nov 27 – Dec 1
Kjer Weis
Natural makeup brand with low-waste refillable packaging
Discount: Up to 35% off now through Dec 2
Sustainable Cookware, Cleaning & Daily Essentials
360 Cookware
Non-toxic stainless steel cookware crafted in Wisconsin in the U.S.
Discount: 30% off with code BFCM30
Blueland
Eco-friendly cleaning supplies, including dish soap and laundry detergent
Discount: 20% off sitewide or 30% off when you begin a new subscription on orders $60+
LARQ
Self-cleaning reusable water bottles
Discount: Up to 30% off sitewide
Our Place
Non-toxic non-stick pans made in ethical factories; WOC-owned
Discount: Save up to 40% off sitewide
Enviroscent
Non-toxic, cruelty-free refillable home scents
Discount: 20% off with code BF2024
XTREMA
Non-toxic ceramic cookware
Discount: Save up to 25% off sitewide
Dropps
Biodegradable laundry and dishwashing pods
Discount: 30% off sitewide
EcoRoots
Colorful zero waste store with home and personal care items
Discount: 20% off sitewide + up to 55% off bundles and kits
We’re continuing to update this post so be sure to bookmark it for later!
In the meantime, check out our gift guide: 30 Sustainable and Ethical Gift Ideas for Everyone On Your List
The post Our Picks for the Top 2024 Black Friday and Cyber Week Sales From Sustainable Brands appeared first on .