Cooper Tires has introduced a new summer tire portfolio for the EMEA region, covering passenger car and SUV applications across ultra-high-performance (UHP), high-performance (HP) and SUV segments.
The Cooper Summer range includes 162 SKUs, spanning rim sizes from 14in to 21in, and is designed to cover around 81% of high-demand fitments in the region. The company said the portfolio is also EV-ready across all products.
The launch coincides with the rollout of Cooper’s updated global brand identity, reflecting a focus on durability and consistent on-road performance.
The new range has been developed around three key performance areas: energy efficiency, wet braking and tread wear.
