Goodyear has announced the formation of its new Global Racing organization, a strategic initiative that unifies all motorsport operations under a single international structure. Xavier Fraipont will lead the newly formed organization as vice president of Global Racing from October 1. Fraipont will guide the team’s strategic direction while aligning its efforts with Goodyear’s broader product and brand teams.
To foster collaboration between technical innovation and brand strategy, Fraipont will report jointly to Chris Helsel, senior vice president and chief technical officer, and Will Roland, senior vice president and chief marketing officer.
“Goodyear has been synonymous with car racing since the very beginning of our history,” said Helsel.
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